Advertising Budget and Major Public Relations Tools
Advertising Strategies
The Role and Impact Public Relations
100
What is advertising?
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
100
How do companies use Public Relations?
To build good relations with consumers, investors, the media, and their communities.
100
What is advertising budget?
The dollars and other resources allocated to a product or a company advertising program.
100
What two elements does the advertising strategy consist of?
Creating advertising messages and selecting advertising data.
100
When using PR does the company pay for the space or time in the media?
No.
200
What is an advertising objective?
A specific communication task to be accomplished with a specific target audience during a specific period of time.
200
What is Investor Relations?
Maintaining relationship with shareholders and other in the financial community.
200
What does a brand's advertising budget often depend on?
the stage in the product life cycle
200
What is the aim of advertisement?
To make ads entertaining and useful so that people want to watch them.
200
When using PR does the company pay for a staff to develop and circulate information and manage event?
Yes.
300
What is persuasive advertising also called?
Comparative advertising or attack advertising.
300
Name 4 things that public relations is used for?
To promote products, people, places, ideas, activtites, organization, and even event.
300
What impacts the amount of advertising needed?
market share
300
What is a creative concept?
A big idea that will bring the message strategy to life in a memorable way.
300
Where is the PR department located?
Corporate headquarters or handled by a third-party agency.
400
What is one possible objective of informative advertising?
Possible Answers:
• Communicating customer value
• Building a brand and company image
• Telling the market about a new product
• Explaining how a product works
• Suggesting new uses for a product
• Informing the market of a price change
• Describing available services and support
• Correcting false impressions
What are the two types of advertising results that advertisers regularly evaluate?
Communication effects and sales & profits effect.
400
What is one of the major steps in advertising media selection?
1) determining reach, frequency, impact, and engagement.
2) choosing among major media types.
3) selecting specific media vehicles.
4) choosing media timing.
400
Give an example of PR tools?
Facebook, twitter, newspaper, brand web sites, blogs, brand videos, and social media.