Informative Speeches
Persuasive Speeches
Impacting Audience Behavior
Definitions
Social Judgment Theory
100
A type of speech that provides the audience with an extended explanation or depiction of an object, creation, place, person, concept, or idea.
What is speech of definition and description?
100
A type speech delivered in an attempt to impact audience thinking
What is a speech to convince?
100
You desire to strengthen audience members’ conviction about performing a behavior and ensure that they continue performing it.
What is reinforcing an existing behavior?
100
Deriving a general conclusion based on specific evidence, examples, or instances.
What is inductive reasoning?
100
Includes those positions that the audience deems unacceptable.
What is latitude of rejection?
200
A speech that provides that audience with an in-depth review or analysis of an object, creation, place, person, concept, or idea.
What is an expository speech?
200
Maintaining that a course of action should or should not be taken
What is claim of policy?
200
The key to successfully persuading your audience members to ______ a new behavior is determining why they are not behaving this way in the first place.
What is enacting a new behavior?
200
Artistic proof involving the use of emotional appeals to impact an audience
What is pathos?
200
Maintains that if someone advocates a position within a person’s latitude of rejection, he or she will view it as further from his or her anchor position than it really is
What is contrast effect?
300
A type of speech that describes the procedure or method through which something is accomplished without the expectation that the audience will actually perform the process
What is a process speech?
300
Maintaining that something is good or bad, beneficial or detrimental, or another evaluative criterion.
What is claim of value?
300
An audience will probably be less supportive of this type of presentation, since you are essentially telling audience members that they are doing something wrong.
What is ceasing an existing behavior?
300
Artistic proof involving the use of logic or reasoning to impact an audience
What is logos?
300
jAudience members’ recognition of an issue’s significance and importance in their lives; the greater the significance and importance audience members perceive the issue as having in their lives, the more involved they will be with the issue, and vice versa
What is audience involvement?
400
A type of speech that describes the procedure or methods through which something is accomplished with the expectation that the audience will be able to perform the process
What is how-to speech?
400
Maintaining that something is true or false
What is claim of fact?
400
You are asking the audience not to stop performing a certain behavior or to enact a totally new behavior but to modify an existing behavior.
What is altering an existing behavior?
400
A form of argumentation consisting of a major premise, a minor premise, and a conclusion.
What is syllogism?
400
Maintains that if someone advocates a position within a person’s latitude of acceptance, he or she will view it as closer to his or her anchor position than it really is.
What is assimilation effect?
500
Representing tangible objects that can be experienced through sensory channels (touch, taste, smell, hearing, seeing) and include real people, objects, actions, and locations.
What are concrete words?
500
Maintaining that something will be true or false in the future
What is claim of conjecture?
500
When attempting to impact an audience in this manner, you are not necessarily reinforcing an existing behavior but encouraging your audience to avoid a specific new behavior.
What is avoiding a future behavior?
500
A syllogism that excludes one or two of the three components of a syllogism.
What is enthymeme?
500
The preferred or most acceptable position.
What is anchor position?
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