Services
Service innovations
General
100

Type of service: Services provided by local and national government

What is public services?

100

NSD is short for...

What is New Service Development?

100

The name of the chapter.

What is New Service Innovation?

200

Type of service: A legal advice business.

What is Business-to-business (KIBS)?

200

The name of this model.

What is the NSD Cycle?

200

According to Trott, this is the most powerful enabler of service innovation today—impacting delivery, teams, roles, and even the business model.

What is technology?

300

Due to this characteristic, an empty hotel room or missed doctor’s appointment can’t be recovered or stored for later.

What is perishability?

300

Type of service innovation: Changes in how services are delivered (e.g., self-service kiosks, automation)

What is process innovation?

400

One major reason the service economy has grown is because companies now do this with activities they used to handle in-house.

What is outsourcing?

400

A tool for mapping customer journey + backstage processes.

What is service blueprinting?

500

This country is a global hub for outsourced knowledge services, with companies like Yahoo and Cisco running major operations there.

What is India?

500

This challenge results from service heterogeneity, making it difficult to ensure each customer receives the same level of quality.

What is a challenge in service innovation?

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