Persuasion
What are the building blocks of the persuasive process?
Appeal and Argument
Ethos uses statistics. True/False
False
Define Pathos
An appeal to feelings and emotions
Which technique can be used for logos?
A) using a starving and wounded dog in an ad
B) using percentages to show the amount of people who die from texting and driving
C) using a doctor for a reference for a product
B) using percentages to show the amount of people who die from texting and driving
The Center for Disease Control is urging people to get vaccinated for measles
Ethos
Speaking by threat, force, or deliberate deception is considered
Coercion
Define ethos
Appeal to character/ trustworthiness
Which technique can be used for pathos?
A) using percentages to show the amount of people who die from texting and driving
B) using logical facts to persuade
C) using a starving child to persuade the audience to take action against starvation
Using a starving child to persuade the audience to take action against starvation
Statistics and facts can be used in logos. True/ False
True
Mrs. Smith, who has been teaching Literacy and English for over 20 years says that functional literacy is the most important skill we can learn at school
Ethos
What are the three tools a speaker can use to appeal to their audience?
1. Logos
2. Ethos
3. Pathos
Ethos is the glue that holds both rational and emotional appeals together. True/False
True
What makes an emotional appeal effective?
It is effective when coupled with a good reasoned argument.
Logos are used to persuade the audience by using emotions. True/ False
False
2021 NZ Asthma and Respitory Survey found:
26% of students reported vaping and 15% reported smoking cigarettes in the past week
Nearly 20% of students are vaping daily or several times a day
Logos
Define rhetoric
The study of how speaking and writing influence people to do or think what they would otherwise not do or think
Aristotle suggests that our character (ethos) is created and maintained in 3 way. What are they?
Practical wisdom/ prudence
Demonstration of our moral values (arete)
Demonstration of good will (eunoia)
What is the purpose of evocative language?
To capture people's attention by evoking emotions
OR
It is to stir emotions, create vivid mental images, and captivate the audience.
Define logos
Appeal to reason
Mum and Dad, if I don't get a new phone soon, I will be the laughing stock of the school! Even elementary school students have better phones than me! I'm so embarrassed of my Iphone X Please?
Pathos