first step of a _______ ______ is to identify your market
What is Promotional campaign?
100
Paid, non personal communication through various media by organization and individuals who are in some way identified in the advertising message.
What is Advertising?
200
The face-to-face presentation and promotion of goods and services.
What is personal selling?
200
Advertising from manufacturers to other manufacturers.
What is business to business Advertising?
200
Tv, Direct Mail, and Digital.
What are the three most important advertising media?
200
Advertising public relations and sales should have one voice.
What is Unifying message?
200
The function that evaluates public attitudes, changes policies, and procedures in response to the public request and executes a public action.
What is Public Relations?
300
Listening to the public, changing policies and procedures, and informing people your responsive to their needs.
What is Public Relations (PR)?
300
Advertising for a good or service to create interest among consumers, commercial, and industrial buyers
What is Product Advertising?
300
Advantage: Best for targeting specific markets, Very flexible, easy to save.
Disadvantage: High cost, junk mail, and regulation
What are the advantages and Disadvantages of direct mail?
300
Money used on advertising, personal selling and other promotional efforts.
What is a Promotional Budget?
300
Promotional strategy in which heavy advertising and sells promotion efforts are directed towards consumers that they will request the products from retailers?
What is Pull Strategy?
400
A promotional tools that stimulates consumer purchasing an dealer interest by means of short term activities.
What is sells promotion?
400
Advertising that supports a particular view of an issue.
What is Advocacy Advertising?
400
Advantages: Sight, sound, motion. Reaches all. No competition.
Disadvantages: High cost. short exposure. Takes Time.
What are the advantages and Disadvantages of Television?
400
(5)Implementing the plan and (6)evaluation of the plan.
What are the final two steps of promotional campaign?
400
Putting products into tv show, movies, and other media where they will be seen.
What is Product placement?
500
A Technic the combines all the promotional tools into one comprehensive unified promotional strategy.
What is Integrated marketing communication?
500
Consumer orientated communication that involves customers to choice the information they receive.
What is Interactive Advertising?
500
Advantages: Inexpensive. Global Coverage. Available at any time.
Disadvantages: May leave site before buying.
What are the advantages and Disadvantages of Internet?
500
Advertising, promotional selling, public relation, and sells promotion.
What are the tools of promotional mix?
500
Promotional strategy in which the producer uses advertising, personal selling, sells promotion, and all other promotional tools to convince whole sellers and retailer to stock and sell merchandise.