Credibility
Evidence
Reasoning
100
the name used by aristotle for what modern students of communication refer to as credibility .
What is ethos ?
100
supporting materials used to prove or disprove something.
What is evidence ?
100
the process of drawing a conclusion on the basis of evidence .
What is reasoning ?
200
the audience's perception of whether a speaker is qualified to speak on a topic.
What is credibility ?
200
statistics , examples , or testimony is an example of this evidence .
What is specific ?
200
reasoning that moves from particular facts to a general conclusion .
What is reasoning from specific instances ?
300
the three types of credibilty .
What is intial , derived, and terminal ?
300
using evidence that is not biased or self interested .
What is using credible sources ?
300
an error in reasoning from specific instances in which the speaker jumps to a general conclusion on the basis of insufficent evidence .
What is hasty generalization ?
400
using clear , appropriate , vivid language along with good organization and strong evidence is this .
What is enhancing your credibility ?
400
in order to help the audience draw a conclusion about the topic, you must first do this .
What is make your point clear ?
400
" all people are mortal , adam is a person therefore adam is mortal " is an example of this .
What is reasoning from principle ?
500
a techinque in which a speaker connects themselves with the values, attitudes or experiences of the audience .
What is creating common ground ?
500
the name used by aristotle for the logical appeal of a speaker.
What is logos ?
500
an error on casual reasoning in which a speaker mistakenly assummes that because one event follows another , the event is the cause of the second .
What is false cause ?
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