Promotion in Marketing
Advertising would fall under which of the 4 P’s of Marketing
Promotion
Nonpersonal promotion in which companies pay to promote ideas, goods, or services
Advertising
The two types of Sales Promotions are
Trade Promotions and Consumer Promotions
Giveaways or low cost items given to customers at a discount or for free
Premiums
Which team did the LA Rams beat in the NFC Championship to advance to the Superbowl
San Francisco 49ers
Promotional method used to create a favorable image for a business
Institutional Promotion
Group of people that Direct Marketing addresses
Target Market
When a manufacture pays for the cost of advertising for a retailer
Corporative Advertising
When you see company logos displayed at NFL stadiums, this is an example of what?
Sponsorships
What sport did Ms. Kennelly play in college
Volleyball
Used to convince potential customers to buy products instead of buying from a competitor
Product Promotion
The cost-effective combination of multiple different promotional strategies
The Promotional Mix
The most expensive form of Promotion
Personal Selling
Entitles customers to cash discounts on goods or services
Coupons
Recently, “We Don't Talk About Bruno” became the highest-charting song from a Disney animated feature film in 26 years, which song did it pass in the process
Let it go -Frozen
“Ace Hardware #1 in customer satisfaction among home improvement store for 3 years in a row” is an example of
Institutional Promotion
The first step in developing a promotional mix is identifying the target market. What is the second step?
Establish Objectives
When a company like Coca-Cola comes into a store and offers them $1,000 to put more Coca-Cola products on the shelf, this is an example of
Slotting Allowances
Sales strategies that encourage customers to buy a product or service
Consumer Promotions
What is the name of Coach O’s barber shop
Cornerstone Barber Shop
The goals of promotional activities are summarized by the phrase…
AIDA (attract attention, build interest and desire, ask for action)
The objectives of ___________ are to increase sales, inform potential customers about new products, and create a positive image
Sales Promotion
Winning a trip to Hawaii for successfully meeting a sales goal would be an example of
Sales Force Promotions
Craft mac n cheese and the Minions team up to create Minion shaped mac n cheese, this is an example of what?
Promotional Tie-ins
What iconic movie did John Travolta and Olivia Newton John star in together in 1978
Grease