Types of Media
This is the oldest and most traditional type of advertising
Print Media
Name 2 of the AIDA letters?
Attention, Interest, Desire or Action
What does Print Media include?
Newspapers
Magazines
Direct mail
Signs
Billboards
What type of advertising uses AM and FM radio stations?
Radio Advertising
What is Advertising?
Any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.
This type of print media has low print quality, expect on Sundays when they try to print in color and higher quality.
newspapers
A consumer is walking down the street and glances quickly at a billboard that has bright colors, then quickly looks back down at her phone. What step of AIDA is reached?
Attention
What is the most effective type of advertising?
Print media
Who uses non-standardized outdoor advertising?
local firms at their place of business or other local locations in the community
How many advertisements is an average person exposed to in a week?
2,000
This type of media category uses a signal transmitted over the airwaves. It includes TV commercials and radio ads.
Broadcast media
When a consumer has their emotions stirred (excitement, hunger, sadness) what step of AIDA is reached?
Desire
What type of print media includes:
Newsletters, catalogs, coupons, postcards and emails
Direct Mail
What is standardized outdoor advertising?
Purchased from companies and are provided in a standard size
How is advertising different than public relations?
An advertiser pays for and has control over the message.
This specific type of media allows brands and businesses to advertise using a combination of color, action and sound. It is considered the ultimate media.
Television Commercials
Purchasing a product or signing up for a subscription. What step of AIDA is reached?
Action
What are the two types of Magazines?
Consumer
Business to Business (Trade Publications)
Where is transit advertising found?
Public transportation
printer posters
public benches
Station ads
What are the two main types of advertising?
Promotional and instituional
This type of media category uses items like pens, coffee mugs and T shirts to promote brands and local businesses.
Specialty Media
All consumers reach every step in the AIDA model when they encounter a promotion. True or False
False
What are the disadvantages of Newspapers?
Wasted Circulation
Limited life span
Less Appealing
What is the least expensive drive time in radio advertising?
Nighttime 12 am-6 am
Why is advertising different than other forms of promotion?
Paid for
Controlled Message
Identifies Company