2-1
Why do businesses that use the marketing concept benefit more from marketing?
It helps to determine customer needs, attitudes, likes, and dislikes
Effective uses for marketing include
a. Contributing to social improvement
b. Matching supply with demand
c. Selling products that do not meet consumers needs
d. Both a and b
D. both a and b
Why do marketers have a special responsibility for ethical behavior?
Because they ask customers to spend money for products intended to satisfy needs and wants. Pg. 52
Which laws purpose is to form the federal trade commission to protect consumer rights?
a. Sherman antitrust act
b. Consumer product safety
c. Consumer credit protection act
d. Federal Trade commission
D. Federal trade commission (Pg.49)
What is Consumerism?
a. A set of standards or rules that guide ethical business behavior
b. Concern about the consequences of actions on others
c. The organized actions of groups of consumers seeking to increase their influence on business practices
d. Moral principles or values based on honesty and fairness
C. The organized actions of groups of consumers seeking to increase their influence on business practices
What percentage of jobs in the united states involves the performance of marketing activities as a major job responsibility?
Between one-forth and one-third or 25% and 33%
Why is a business that is committed to long-term customer relationships less likely to use high-pressure sales tactics?
because the business will be successful only when customers return repeatedly because they are satisfied with the business and believe the business is concerned about their needs
Which national elected leader proposed the Consumer Bill of Rights?
a. Jimmy Carter
b. Ronald Reagan
c. John F. Kennedy
d. None of the above
C. John F. Kennedy (Pg.48)
Which law's purpose is to set safety standards and to form the consumer product safety commission?
Consumer Product Safety Act (Pg.49)
What is Ethics?
a. A set of standards or rules that guide ethical business behavior
b. Moral principles or values based on honesty and fairness
c. Taking personal responsibility for actions
d. The sale of products and services to people in other countries
B. Moral principles or values based on honesty and fairness (Pg.50)
How does marketing help the environment?
causes pollution and more efficient automobiles use less gasoline
On average, marketing cost represent what percentage of the price that a consumer pays for a product?
a. 2%
b. 10%
c. 50%
d. 75%
C. 50%
Marketing activities covered in the American marketing associations code of ethics include
a. Promotions, pricing, and distribution
b. Promotions, distribution, and consumerism
c. Product development, pricing, and self-regulation
d. None of the above
A. Promotions, pricing, and distribution (Pg.50)
Which law's purpose is to regulate the use of electronic contacts and signatures for Internet business transactions?
Millennium Digital Commerce Act
What is Green Marketing?
a. Consists of marketing activities designed to satisfy customer needs without negatively impacting the environment
b. Concern about the consequences of actions on others
c. The organized actions of groups of consumers seeking to increase their influence on business practices
d. A set of standards or rules that guide ethical business behavior
A. Consists of marketing activities designed to satisfy customers needs without negatively impacting the envionment
The effects of marketing on society includes all the following except
a. Better products
b. Decrease in international trade
c. More jobs
d. Improvements to the environment
B. Decrease in international trade
Complaints about marketing include all of the following except
a. Marketing leads to unneeded purchases
b. Marketing creates an imbalance in supply and demand. Pg. 41
c. Marketing is a waste of money
d. Marketing is not necessary for all products.
B. Marketing creates an imbalance in supply and demand (Pg.41)
What federal law is intended to protect consumers by requiring that packages be accurately labeled and contents fairly disclosed?
Fair Packaging and Labeling Act, 1996
Which law's purpose is to increase competition among businesses by regulating monopolies?
a. Food and drug act
b. Sherman Antitrust Act
c. Gramm-Leach-Bliley Financial Modernization Act
d. Robinson-Patman Act
B. Sherman Antitrust Act (Pg.49)
What is Traditional Trade?
a. Taking personal responsibility for actions
b. Concern about the consequences of actions on others
c. Moral principles or values based on honesty and fairness
d. The sale of products and services to people in other countries
D. The sale of products and services to people in other countries
All of the following are examples of marketing jobs except
a. Web site designer
b. Sales representative
c. Public relations specialist
d. All of the above are marketing jobs
A. web site designer
What important problems does marketing solve?
A. Marketing helps save money
B. Marketing increases public awareness
C. Marketing helps match supply with services
D. Marketing helps people
B. Marketing increases public awareness (Pg.44)
True or False: The Better Business Bureau is a consumer protection organization sponsored by consumer groups
False (Pg.50, The Better Business Bureau is not sponsored by consumer groups, it is sponsored by businesses)
Which laws purpose is to require disclosure of credit requirements and rates to loan applicants?
Consumer Credit Protection Act
What is Code of Ethics?
a. Moral principles or values based on honesty and fairness
b. a set of standards or rules that guide ethical business behavior
c. Organized effort to influence a company by refusing to purchase its products
d. Concern about the consequences of actions on others
B. A set of standards or rules that guide ethical business behavior (Pg. 50)