Sports Marketing
An example of sports property
Athlete, Team, League
An example of a Mega-Event
Olympics, World Cup, Superbowl
What kind of revenue stream includes the sale of luxury suites and premium seating?
Matchday Revenue
Is the value of professional sports teams declining or growing?
Growing
True or False: Fandom is a driving force behind sports and entertainment marketing.
True
A set of business strategies for promoting sports properties such as events, products, services, athletes, or teams. Is this an example of sports Marketing or sports management?
Sports Marketing
A basic model describes the relationship between the event’s primary stakeholders
What is an Event Triangle?
Fees paid by companies to sports or entertainment properties for the opportunity to provide live coverage of the property’s games and events on television, the radio, or streaming rights.
Broadcast Rights
Measuring conversion rates, tracking the growth in social media followers, and evaluating event attendance are all examples of assessment.
What is a KPI?
If a team is on a losing streak, what may happen to ticket sales?
Ticket sales will decrease
Involves the overall administrative and operational aspects of running a sports organization or event.
What is Sports Management?
The 3 Components of the Event Triangle
Sponsors, Participants, and Spectators
What is the most common revenue stream for collegiate and high school athletic programs?
Fundraising and Donations
Profitability Formula
Total Revenue-Total Expenses
Provide an example of a venue
Citi Field, Met Life, Barclays, Madison Square Garden, etc.
Marketing of Sports or Marketing through Sports:
Visa's sponsorship of the Olympic Games
Marketing through sports
Out-Of-Home
The means for an organization’s cash inflow, typically as a result of the sale of company products or services.
What is revenue?
If Total Revenue is $80,000 and Total Expenses are $100,000. Is the business in a net profit or a net loss? How much?
$20,000 Net Loss
When are economic impact studies typically conducted?
Before and after an event
Marketing of Sports or Marketing through Sports:
The Milwaukee Brewers promoting a 4th of July post-game fireworks show to sell tickets is an example of what?
Marketing of Sports
Example of Digital Advertising
Instagram, TikTok, Snapchat
a mutually beneficial partnership between a company and a team, or event, where the company provides financial support for the team or event in return for brand visibility and exposure.
What is a Sponsorship?
Are investments in the customer, player salaries and staff payroll, and facility rental examples of a sport organization's revenue or expenses?
Expenses
Studies how individuals and organizations satisfy their needs by purchasing goods and services.
What is Consumer Behavior?