Money left to spend after necessary expenses are paid; and a desire for recreation
What is discretionary income
100
Approval or support of a product or idea, usually by a celebrity lending his or her image or name to a product.
What is an endorsment
100
The main product
What is core product
100
A combined action that occurs when products owned by one source promote the growth of related products.
What is synergy
100
The name of the baseball entertainment visionary that brought entertainment and Disco demolition to Chicago White Sox Baseball
Who is Bill Veeck
200
A good or service that any for-profit industry sells to its customers.
What is a product
200
Any form of communication used to persuade people to buy products through advertising.
What is promotion
200
An idea, concept or written or created work that is protected by copyright.
What is Intellectual property
200
The use of ancillary products such as merchandise as promotional tools.
What is product tie-in
200
Differences between sports and entertainment can be found in what three areas.
What is consumer loyalty, product and revenue stream.
300
People who use products.
What is a consumer
300
A personality perceived by the public
What is public persona
300
Gross income
What is revenue
300
Any form of communication through which one industry relies on another industry to promote its product.
What is cross promotion
300
What does the concept of risk management mean?
What is a strategy that offsets business risks. Firms are hired to identify potential risks and they help write contracts and purchase insurance policies to protect their clients from industry-related risks.
400
Thomas Edison's invention that created a new phenomenon- moving pictures.
What is the kinetoscope
400
The unauthorized use of an owners or creators music, movies or other copyrighted material.
What is piracy
400
A product related to or created from the core product.
What is ancillary product
400
The overlapping of product promotion.
What is convergence
400
Why is the Super Bowl important to networks and advertisers?
What is Page 41 Hot Property
500
Sellers of products that compete for a share of the money people spend on recreation.
What is a vendor
500
Italian word meaning "buzzing insect"
What is paparazzi
500
A payment for material that has been copyrighted or legally declared as belonging to the creator.
What is a royalty
500
Occurs when consumers are happy with a company's product and become repeat customers.
What is consumer loyalty
500
Where do advertisers place their names at sports games?
What is stadium names, banners on scoreboards, stadium walls, and digital overlays on television