What does "SWOT" stand for?
a). strength, wealth, opportunity, time
b). system, weakness, opinion, tracking
c). strength, weakness, opportunity, threat
d). system, window, opinion, time
What is c). strength, weakness, opportunity, threat
100
What is a key element in global exchange?
a). equity markets
b). nanotechnology
c). currency exchange rates
d). Sarbanes-Oxley Act (SOX)
What is c). currency exchange rates
100
Which is NOT a part of the competitive environment?
a). competitors
b). suppliers
c). customers
d). lunch time
What is d). lunch time
100
clusters of firms that share similar strategies
What is "strategic groups"
100
Who created the plan to decrease trade secret leaks?
a) The Clinton Administration
b) The Obama Administration
c) The Bush Administration
d) The CIA
What is b) the Obama Administration
200
Environmental monitoring, environmental scanning, and competitive intelligence are used together to develop...?
a). opportunities
b). forecasts
c). competitive advantage
d). trends
What is b). forecasts
200
What is not one of the six categories of the general environment?
a). ecological
b). political
c). economic
d). technological
What is a). ecological
200
Which is not one of Porter's five-forces?
a). threat of new entrants
b). bargaining power of buyers
c). threat of substitute products and services
d). intensity of rivalry between industries
What is d) intensity of rivalry between industries
200
a situation in which multiple players interact, and winners win only by taking for other players.
What is "zero-sum game"
200
Who does the plan to reduce trade secret leaks protect?
a) the president
b) corporations
c) the american economy
d) democrats
What is c) the american economy
300
What is a "reliable" source for examples of competitive analysis?
a). Businessweek
b). Sports Illustrated
c). Cosmopolitan
d). Good Housekeeping
What is a). businessweek
300
Out of the six segments of the general environment where would "postponement of family formation" fall?
a). sociocultural
b). technological
c). political
d). demographic
What is a). sociocultural
300
What is NOT part of cost disadvantages independent of scale?
a). proprietary products
b). government subsidies
c). capitol
d). favorable access to raw materials
What is c). capitol
300
Products or services that have an impact on the value of a firm's product or services
What is "complements"
300
What industries experience high rates of information leaks?
a) financial institutions
b) real estate
c) educational institutions
d) non-profit organizations
What is a) financial institutions
400
Environmental scanning has a few tips to help spot trends except...
a). Listen
b). Pay attention
c). Go "old-school"
d). insider trading
What is d). insider trading
400
Which of these is a negative segment or trend?
a) clothing
b) home exercise
c) personal service
d) baby products
What is d). baby products
400
Threat of new entrants is high when?
a) switching costs are LOW
b) capital requirements are HIGH
c) extent of buyer's profits are LOW
d) economies of scale are HIGH
What is a). switching costs are LOW
400
Decreases in cost per unit as absolute output for period increases
What is "economies of scale"
400
Where do foreign competitors try to get their trade secrets?
a). the internet
b). employees
c). spies
d). hidden cameras
What is b) employees
500
What is a more in-depth approach to forecasting?
a). SWOT
b). Scenario analysis
c). Monitoring
d). Intelligence
What is b). scenario analysis
500
The aging of the population affects not only the demographic segment, but this segment as well.
What is "economic"
500
DOUBLE JEOPARDY!
The use of the five-forces makes this assumption in order to determine how a firm can enhance its position to relative forces and average comparative profitability.
What is "zero-sum game"
500
A tool for examining the industry-level competitive environment, especially the ability of firms in that industry to set prices and minimize costs
What is Porter's five-forces model of industry competition
500
Why is there a positive trend of information leaks?
a) decrease in competition
b) over-saturation of the market
c) the internet
d) disgruntled employees