History
Name the first THREE categories of typefaces
Old Style (1615), Transitional (1757)& Modern (1788)
Early type designers based their designs on what?
The written letterforms of scribes (and therefore tried to capture as much of the character of written form as possible)
Typefaces vary in the weight of stroke, this creates a degree of ________ between the thick and thin parts of the letters.
Contrast
Serifs vary from one typeface to another in ______ and _________?
Weight & Bracketing
What is another name for Egyptian typefaces?
Slab or Square Serif
This is a characteristic of early type designers and can be seen clearly in Garamond
Diagonal Stress
In which font do we see a prominent characteristic of Old Style typefaces - relatively little contrast between the weight of the thick and thin strokes of a letter.
Garamond
Which font eliminated serifs altogether?
Helvetica
Which of the classic typefaces was created in the late 18th century?
Bodoni
A penned letter O creates a ______ ______ in the upper right and lower left and a ______ ______ in the upper left and lower right.
Thick stroke, thin stroke
Transitional typefaces move toward refinement and _________ contrast between thicks and thins.
Greater
You can see the evolution of type from heavy Old Style serif of Garamond through transitional serif of Baskerville to ________ serif of Bodoni.
Hairline (Thin)
This font was created after the Modern time period in search of new forms of typographic expression to satisfy the need of advertisers.
Century Expanded (slab serif)
As type evolved designers were less influenced by handwriting, and the stress became more ______ as seen in Baskerville.
Vertical
Modern typefaces like _______ present maximum contrast between thick and thin strokes.
Bodoni
__________ typefaces demonstrated the most extreme serif refinement while _________ returned to slab serifs with brackets.
Modern (Bodoni), Egyptian (Century Expanded)
Prior to the 20th century this category of typefaces was not used a lot and were limited to display purposes and classified ads.
Sans serif typefaces
Which typeface has no stress at all?
Helvetica
After Modern typefaces there was a return to less contrast between thick and thin strokes as can be seen in which typeface.
Century Expanded
Bracketing is the way in which the serif meets the which part of the letter?
Vertical Stroke