Marketing
This happens when the desired outcome of a marketing message is achieved.
What is a Conversion?
A specific part of the population identified by: age, income, education, etc
What is a Demographic?
A person with a strong influence in his or her particular field of expertise.
What is an Influencer?
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$500 or $300 and get another question to answer.
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Marketing strategy that focuses on attracting customers by customers coming to YOU.
EX: You have created the content that people are searching for. You’re not reaching out to them, they’re finding you!
This word refers to the number of users who have come across particular content on social platforms, how many people you “reach”.
What is Reach?
Using websites and applications to communicate informally with others, find people, and share similar interests. Allows users to directly connect with one another through groups, networks, and location.
(also called) the “internet bubble” was between 1995 - 2002
Many internet based companies were founded during this time and failed.
What is the Dot-Com bubble?
this marketing strategy tries to reach consumers through general media advertising as well as through in-person contact.
EX: They weren’t looking for your service but you find them. Like if you’re scrolling thru a website and you see a banner ad or promotional post trying to get you to buy something. They’re reaching out to you whether you wanted to see the ad or not.
What is Outbound Marketing?
This is a marketing technique that involves promotion of a product targeted to the customers of a related product
What is Cross-Promoting?
This is determined by or dependent on the collection or analysis of data.
What is Data-Driven?
The type of content that doesn't go out of date. It revolves around a topic that's always relevant to readers, regardless of the current news cycle or season.
Ex's:
Frequently Asked Questions (FAQs)
“How To” Guides
Tutorials
Testimonials
What is Evergreen Content?
The simulation of human intelligence processes by machines, especially computer systems.
Efforts made by a company to shape the way audiences perceive the company.
How a brand is seen by the public (image).
A “direct” marketing method that relies on getting to know customers & their individual choices. AKA “personalized marketing”
Ex's:
Personalized Spotify playlist, personalized coke bottles
A regular examination of your business' social media activity.
What is a Social Media Audit?
A computer program that searches databases and internet sites for the documents containing specific keywords.
What is a Search Engine?
A performance indicator that measures the amount gained from an investment relative to the investment’s cost.
What is a Return On Investment (ROI)?
A marketing method that is considered to be indirect. Meaning, the brand sends a message to a large audience, rather than to an individual
Ex's:
Instagram Posts, Television Ads, Youtube Content
What is One-To-Many Marketing?
A marketing technique that creates and distributes valuable, relevant, and consistent content done to attract and keep a target audience.
What is Content Marketing?
Business measurement that is used to evaluate the success of an organization, employee, etc.
Tracks & analyzes factors crucial to the success of an organization.
What is a Key Performance Indicator (KPI)?
A social media management tool that allows users to schedule & post updates to pages or profiles on social platforms
The practice of increasing quantity & quality of traffic to a website through organic search engine results.
What is Search Engine Optimization (SEO)?
Grow your social media following
WITHOUT paying for ads or promotions.
See where it says “Sponsored” that means they paid for this ad to be shown on instagram.
What is Organic?