Types of Markets
Market Segmentation
Miscellaneous
Customer Profile
Generations
100
Buyers who purchase goods/ services for personal use
What is consumer market
100
Segmenting a market based on where people live
What is Geographics
100
Businesses find 80% of their sales are generated by 20% of their customers.
What is 80/ 20 rule
100
Name five categories under customer profile
What is age, gender, marital status, ethnic background, occupation, income, and education
100
born between 1946-69 and control 51% of U.S wealth
What is Baby boomers
200
Businesses that buy products for own operation or resell to others
What is business to business
200
Segmenting based on social and psychological characteristics
What is Psychographics
200
What does SWOT analysis stand for?
What is Strengths, Weaknesses, Opportunities, and threats
200
what percentage of people in the U.S are married couples?
What is 51%
200
Born between 1965-1974, and media at early age
What is generation x
300
The group of people identified for a specific marketing program
What is target market
300
The way customers use a product or act towards it
What is Behavioral segmentation
300
What states have the most children?
What is Utah and Alaska
300
needs vs. wants
What is Disposable vs. discretionary
300
born between 1980-1995, grew up in computer revolution
What is generation y
400
The percent of sales volume of all companies in a given market
What is market share
400
statistical data relating to the population and particular groups within it
What is demographics
400
What states have the highest median income? (4 answers)
What is New Jersey, Maryland, Hawaii, and California
400
What percentage of the population is Caucasian?
What is 72%
400
Present time
What is generation z
500
All potential customers who share needs and wants, and have the ability to buy
What is a market
500
The way of analyzing a market by specific characteristics
What is definition of market segmentation
500
What states have the largest elderly population?
What is Florida, Arizona, and California
500
What percentage represent married couples with kids?
What is 25%?
500
What generation can be reached through tv ads?
What is Generation z
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