Market Segmentation
Demographics
an assessment that lists and analyzes the company's strengths, weaknesses, Opportunities, and threats.
SWOT Analysis
Both internal factors that affects a business's operations
Strengths and weaknesses
what is PEST Analysis
The scanning of outside influences on an organization
what is situation analysis?
the study of the internal and external factors that affect marketing strategies
Involves grouping people with similar attitudes, interests, and opinions, as well as lifestyles.
Psychographics
a methodical look at the world that includes four factors, Political, economical, Social, and technology,
PEST Analysis
Both external factors that affects a business's operation
Opportunities and threats
how is PEST analysis determined?
how can situation analysis be analyzed in a company
where the company or product has been.
Refers to segmentation of the market based on where people live.
Geographics
a brief overview of the entire marketing plan.
Executive summary.
how can a business use SWOT analysis to assess its place in the market
evaluating internal capabilities
what factor is the successful marketing of a competito's product?
a strong unique value propostion
A whole company, a business unit, a product line, and an individual product
Segmenting the market based on purchasing- related behavior involves analyzing your customers.
Behavioral Characteristics
the study of the internal and external factors that affect marketing strategies
Situation analysis
what is the quality of the staf?
what does the letter S stand for in PEST
Socio-Cultural
a formal written document that directs a company's activities for a specific period of time
Marketing plan
identifies target markets and sets all marketing mix choices that focus on those markets
Marketing strategy
Good marketing relies on and
Good plans, Accurate analysis
what does the letter P stand for in PEST
Political