market
market segmentation
+ marketing
demographics
phycographics
+ swot
Swot
internal and external
100
all potential customers who share needs and wants and have the ability to buy
definition of market
100
single market to reach all customers vs different strategies to market based on 'graphics
mass marketing vs niche marketing
100
characteristics; age, gender, ethnicity
What is demographics
100
social characteristics; activities, trends they follow (gluten free, healthy lifestyle)
What is phycographics
100
staff, finnancal status, product capability, marketing mix
questions to consider for company
200
buyers who purchase goods / services vs the people who use the product
What is the difference between a customer and a consumer
200
80% of sales comes from 20% of their customers
What is the 80/20 rule
200
Generation X (parents), Y (20's), Z (teens / babies)
types of generations
200
strenths, weaknesses, oportunities, threats
What does SWOT stand for
200
who is our target market, the buying habits of our customers, are the customers satisfied
quations for customers
300
% of sales volume of all companies in a given market
definition of market share
300
a way of analyzing a market by specific characteristics
What is market segmentation
300
generation x (tv, skeptical), generation y (internet, very diverse), generation z (social media, very quick)
What are the characteristics of the generations
300
strengths + weaknesses
What parts of swot are internal
300
what is our market share, advantages we have, are we taking away our competators business
questuons for competitve positioning
400
the group of people intensified for a specific advertising
What is target market
400
demographics, physcographics, geographics
What are types of market segmentation
400
discretionary is your necessities, disposible is the money left after paying for necessities
disposible vs discretionary income
400
opportunities, threats
What parts of swot are external
400
political influence, economic influence, social influence, technological influence
What does PEST stand for
500
age, income level, gender
What are some things in customer profile
500
different parts of the country that have alot of a certian type of person / lifestyle
What are regional concentrations
500
hazel vs playa bowls vs in and out vs mcdonalds
locally vs reginoally vs nationally vs globally
500
company, customers, competitive positionaning
the 3 c's
500
political - a new law, economic - a recession, social - cultural influence, technological - digital photography
examples for pest
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