ethos, pathos, and logos are often referred to collectively as the _________ triangle.
rhetoric
list the 3 personal qualities a speaker must embody to reveal and establish their ethos, using their Greek terms.
phronesis, arete, and eunoia
Aristotle argues that a rhetor who needs to hide bad character is a ________ .
sophist
list the 3 personal qualities a speaker must embody to reveal and establish their character, using their English terms.
good sense, good character, and good will
if a speaker has a poor reputation or is seen as __________ their arguments, no matter how logical, will likely fail to convince.
untrustworthy
how does a speaker demonstrate arete?
doing noble deeds
eunoia is the quality that signifies the ______ is perceived as having the audiences best interest at heart.
speaker
what does TRUST have to do with persuasion and ethos?
its harder to establish good ethos with your audience if you don't have persuasion and ethos.
abundance