The Impact of Marketing
Criticisms of Marketing
Increasing Social Responsibilty
Vocabulary
100
Marketing helps businesses find customers and sell their products and services profitably.
How does marketing help businesses ?
100
The misuse of marketing has led to some criticisms and has created a negative image for some marketing activities.
How has marketing been negative ?
100
Increasing the social responsibility of businesses is occuring in three major ways. The qrowth of consumerism, goverment regualtion, and improving businesses practices each playing a role.
What are the three major ways that increases the social responsibility of businesses ?
100
International trade is the sale of products and services to people in other countries.
What is "International trade" ?
200
When customers wants and needs are met, they are more likely to be loyal and continue to purchase from the business.
What do customers do once there wants and needs are met?
200
The average cost of all marketing activities is about 50 percent of the price of products.
What is the percent of the price that marketing activities waste?
200
The Consumer Bill of Rights identified four rights that all consumers should expect: the right to adequate and accurate information, the right to safe products, the right to product choices, and the right to communicate their ideas and opinions to business and government.
What are the four Consumer Bill of Rights that John F. Kennedy presented in the 1960's ?
200
Concerns about the consequences of actions on others is social responsibility.
What is "social responsibility" ?
300
Between one-fourth and one-third of all jobs in the United States are marketing jobs or have marketing as a major job responsibility.
How many jobs in the United States are marketing jobs or have marketing as a major job responsibility?
300
Marketing is not always needed because there are some activites like mechanical problems that is sold by the salesperson convinving the unsuspected customer that the car is in good condition.
How is marketing not always needed ?
300
Some ways used to protect consumer rights are consumer education, consumer information, lobbying, and product boycotts.
What are some ways to protect consumer rights ?
300
Taking personal responsibility for actions is known as self-regulation.
What is "self-regulations" ?
400
Businesses meet customers needs
What is a benefit of marketing?
400
Marketing has helped people to quit smoking, eat low-cholestoral, contribute money to charity and relief organizations, and support research into cures for diseases like AIDS and cancer.
What are the types of society problems that marketing has helped ?
400
A code of ethics encourages honest and proper conduct. Business people recognize that the inappropriate or illegal behavior of one company can have a very negative effect on the whole industry.
What does the code of ethics do ?
400
Green (environmental) marketing consists of marketing activities designed to satisfy customers needs without negatively impacting the environment.
What is "Green (environmental) marketing" ?
500
International trade has many benefits for the participating countries and for the consumers in those countries.
How is the benefit of international trade ?
500
If there is a drought in one part of the country and the farmers/ranchers in that are may not have enough hay or grain to feed their livestock’s, an effectively distribution system can move the hay and grain quickly from one part of the country to another , matching supply and demand.
How can marketing help prevent or reduce the impact of problems that could otherwise result in serious outcomes for society?
500
Marketer's actions affect many others, both inside and outside the business.
Why do marketers have a special responsibility for ethical behavior?
500
A boycott is an organized effort to influence a company by refusing to purchase its products.
What is a "boycott" ?
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