Demographics
What are the four generations?
What are Baby Boomers, Generation X, Generation Y, and Generation Z?
What does SWOT stand for?
What is strength, weakness, opportunity, and threats
What is a market?
What are all potential customers who share needs and wants, and who have the ability to buy?
What are the three characteristics?
What is demographics, psychographics, and geographics?
What is a target market?
What are a group of people identified for a specific marketing program ?
What generation likes to buy things from print advertisements?
What are baby boomers?
What are the 3 C's that internal strengths and weaknesses center around?
What are the company, customers, and competitive position?
What is the difference between consumers and customers?
What are consumers are the one using the products and customers are the one buying the products?
What are geographics?
What is segmenting a market based on where people live?
What is the market share?
Which generation grew up with a highly sophisticated media and computer environment?
What is Generation Z?
What does PEST stand for?
What are Political influences, economic influences, socio-cultural influences, and technological influences?
What is a customer profile?
What are includes demographics, geographics, and psychographics?
What are psychographics?
What is segmenting based on social and psychological characteristics?
In geographic, markets can be located how?
What is local, regional, national, or global markets?
What is demographics?
What are statistics that escribe a population based on personal characteristics such as: age, gender, income, marital staus, ethic background, occcupation, etc
When a company is looking critically at the internal and business environment, which is external and internal?
What is itself is internal and are strengths and weaknesses and the business environment is external and are opportunities and threats.
What is the 80/20 rule?
What is finding 80% of their sales are generated by 20% of their customers?
What is market segmentation?
What is a way of analyzing a market by specific characteristics; demographics, psychographics, and geographics?
What are some questions to consider for a company in SWOT internal?
What are staff (employee) related questions, financial questions, production capability questions, and marketing mix questions?
What is the disposable income vs. discretionary income?
What is disposable income is after paying taxes and discretionary income is after paying taxes and living necessities?
What is an Environmental Scam?
What are outside influences that could impact a company, PEST
What is the difference between a marketing niche and mass marketing?
What is uses different strategies based on demographics, psychographics, geographics, and buying behaviors and mass marketing is using a single marketing strategy to reach all customers?
Which generation grew up in a computer revolution and is racially/ethnically diverse with diverse spending power?
What is generation Y?
What is the importance of market research and identifying target markets?
What is no single product can meet everyone's need so it is impractical and unrealistic to develop and market a product that appeals to everyone?