Planning Stuff
the overall process of anticipating conditions and determining the best way to achieve organizational objectives
What is Planning
essential purpose that differentiates one company from others
What is mission
This section of your LinkedIn profile should clearly summarize who you are, what you do, and what kind of role you’re seeking.
What is the About section
This resume element should appear at the very top and include your name, phone number, email, and LinkedIn URL.
What is the Header
This one-page marketing tool should be tailored for each job application rather than reused unchanged.
What is a Resume
a written plan that outlines the strategic marketing goals of an organization
What is a Marketing Plan
five competitive forces that influence planning strategies
What is Porters Five Forces
Recruiters often search LinkedIn using these, so including them in your headline and skills section improves visibility.
What are keywords
This resume section should list degrees, institutions, and graduation dates in reverse chronological order.
What is the Education Section
This type of experience can be included on a resume even if it wasn’t paid.
What is an internship
the process devoted specifically to achieving marketing objectives
What is Marketing Planning
an important strategic planning tool that helps managers analyze the internal and external environment to assess strengths, weaknesses, opportunities, and threats
What is a SWOT Analysis
This LinkedIn feature allows classmates, supervisors, or professors to publicly vouch for your abilities
What are endorsements
This resume mistake (for marketing specific resumes) includes using a fun font, bright colors, or excessive graphics.
What is bad formatting / unprofessional formatting
These personal traits include teamwork, communication, and time management.
What are Soft Skills
the process of determining an organization’s long-term primary objectives and adopting courses of action that will achieve these objectives
What is strategic planning
a portfolio analysis framework that enables managers to plot the relative position of each business unit, brand, or product on the basis of industry growth rate and relative market share
What is Boston Consulting Group (BCG)
Having a professional photo on LinkedIn can increase profile views dramatically: this type of photo is recommended.
What is a profile photo
This short paragraph or bullet section quickly highlights your career goals and key qualifications.
What is the Summary or Objective Statement
Instead of writing “responsible for social media,” students should quantify results like this
What are Measurable Outcomes
defines how activities specified in the strategic plan will be implemented
What is tactile planning
key business units within diversified firms
What are Strategic Business Units (SBUs)
This section should mirror your resume and include bullet points showing results, not just job duties
What is the Experience Section
Employers prefer bullet points that begin with these to describe accomplishments.
What are Action Verbs
These are technical, teachable abilities like Excel, Adobe, Google Analytics, or Canva.
What are Hard Skills