SWOT/PEST
In SWOT, strengths and weaknesses are considered ______ factors.
What is internal?
Climate is included in which type of segmentation?
What is geographics?
Money left after taxes are taken out.
What is disposable income?
What are the 4 P’s of marketing?
What is price, product, place, promotion?
A boutique targets 28–35-year-old females. Which segmentation type is this?
What is demographics?
In SWOT, which factors are considered external?
What is opportunities and threats?
Females aged 28–35 would be classified under which segmentation type?
What is demographics?
Money left after paying for necessities like food, shelter, & clothing.
What is discretionary income?
What’s it called when one marketing strategy is used for everyone?
What is mass marketing?
Red Bull targets impulse buyers at checkout. Which segmentation type?
What is behavioral characteristics?
Low interest and exchange rates would be considered what type of PEST factor?
What is economic?
Targeting impulse buyers at checkout uses which segmentation?
What is behavioral characteristics?
Paycheck after taxes but before spending bills is considered what type of income?
What is disposable/net income?
Narrowing a target market to increase product success is called ______.
What is niche marketing?
Nike sees Adidas and Under Armour as what in a SWOT analysis?
What is threats?
Consumer buying patterns are what type of PEST factor?
What is sociocultural?
Personality traits, values, and attitudes are which segmentation type?
What is psychographics?
Which type of income is used for fun money like entertainment and restaurants?
What is discretionary income?
Creating a group description using geographic, demographic, and psychographic data forms a ________.
What is customer profile?
If Dunks Coffee closes during a recession, Starbucks views this as a(n) ______.
What is opportunity?
A developing country with no internet access would be what kind of PEST issue?
What is technological?
Lives in Portland, OR → classify this segmentation type.
What is geographics?
What type of income is your paycheck before taxes and deductions are taken out?
What is gross income?
A company seeking ways to outperform competitors is looking for a ______ ______.
What is competitive advantage?
Students interviewing businesses about strengths, weaknesses, and obstacles are conducting what?
What is SWOT analysis?