Social
Digital Communication systems that empower individual users to participate by sharing content and responding to others
Social Media
A computing device that the user can wear, such as a watch, wristband, or eyeglasses
Wearable technology
A digital audio or video file available on blogs or websites, or downloaded to computers or phones
Podcasting
A specific company or site that hosts a social media community
Social network
software that uses a reader’s reported location to customize content
Location-Based services
To mark a passage of text with descriptive words for ease of later lookup
Tag
A community of people brought together by common interest in a particular product
Brand community
An instant message delivered via SMS, usually to a mobile device such as a smartphone
Text messaging
A set of regular recordings on a constant theme
Podcasting channel
A site that enables visitors to answer questions posed by other visitors
Community Q&A Sites
Real time text based communication using computing devices
Instant Messaging (IM)
A blog variation in which character count is sharply restricted
Microblog
A measure of how well a company engages its online stakeholders
Brand socialization
The process of collecting and presenting information on a particular topic in a way that makes it convenient for target readers
Content Curation
A site or service in which users contribute most or all of the content.
User-generated content sites