Review Concepts
What is the difference between a brand name and a logo?
A logo is the picture design, or graphic image that is associated with the brand.
What is the Class Room number you're in?
512/513
Who's company slogan is...... I'm lovin it.
McDonalds.
Why might a customer become loyal to a brand?
Consistency and quality of product.
This Slogan is a Private or Cooperate Slogan- Taste the Rainbow
Private
What are intangible parts of a brand?
It's image personality and ability to influence customers to buy the product.
What classroom is right under this one?
The Library/ Mr. Waters.
Who's company slogan is...... Just Do It.
Nike
What do Marketers use to create a unique brand identity?
Product Benefits (functional, emotional, and self-expressive and visual symbols.)
This Slogan is a Private or Cooperate Slogan -Impossible is Nothing
Corporate
Explain the difference between a corporate brand and a product brand.
The corporate brand represents the entire company. A product brand is the brand of a specific product.
Name 3 of the 4 School Councilors.
Jackson
Sims
Whitehead
Dalley
Who's company slogan is......Save Money Live Better
Walmart
What is the difference between positioning and brand positioning?
Positioning is what marketers do to create a brands position in the customers mind. Brand position is the actual position that the brand has in the customers mind.
This Slogan is a Private or Cooperate Slogan-........ are more than good their great.
Frosted Flakes (Private)
List three types of brands.
Manufacturer, Private, and generic.
What sport did we win our most recent state championship?
Who's company slogan is......Challenge Everthing
EA
How can the creator of a brand protect the brand?
Register the brand with the U.S Patent and Trademark Office.
This Slogan is a Private or Cooperate Slogan- Melts in your mouth not your hands.
MM (Private)
Store Brand is another term for what type of brand?
Private Brand.
What time does 5th Period End? On a normal school day.
3:09Pm
Who's company slogan is......The Happiest Place on Earth
Disney
The brand becomes so popular it becomes a house hold name.
Examples can vary.
This Slogan is a Private or Cooperate Slogan - What's in your wallet.
Capital One.