Vocabulary
Research Process
Primary vs Secondary
Question Types
Misc.
100
Part of teh target population that represents it accurately
What is a Sample
100
The step where a business asks itself what the problem at hand is.
What is Step One: Defining the Problem
100
Data obtained from outside sources
What is Secondary
100
Questions where you have the chance to construct your own answer
What is Open-Ended Questions
100
Nonprofit organization for young people interested in marketing, finance, hospitality and management
What is DECA
200
How do you feel about the horrible awful lunch? Is an example of this type of question.
What is Bias
200
The step where you will have to write up a report
What is Step 4: Recommending Solutions to the Problem
200
Data obtained through people watching
What is Observation
200
Showing that a question measured what it was intended to mearsure
What is Validity
200
Name of Mr. Christoffersen's son
Who is Finn
300
Some one asking you why you bought a product after you leave the store.
What is Point-of-Sale Research
300
The process of compiling, analyzing, and interpreting data.
What is Data Analysis
300
Technique in which researchers gather information through questionnaires.
What is Survey Method
300
These are ways of making people want to fill out a survey. People like free stuff.
What is Incentives
300
Name of project we will be starting on Thursday
What is Business Operations Research Project
400
Mutiple Choice, Yes or No, and Scale are examples of this
What is Forced-choice Questions
400
Step where we look for profits, better sales, increased efficiency, or reduced expenses.
What is Step 5: Applying the Results
400
Data obtained through surveys, observations, or experiments.
What is Primary Data
400
Questions used to see see how much people agree about a statement.
What is Level of Agreement Questions
400
Position that is in charge of planning, controlling, and organizing a business
What is Management
500
American Marketing Association is an example of this kind of group.
What is Trade Organization
500
Data collecting period
What is Step 2: Obtaining Data
500
Changing the packaging of your favorite cereal in a limited amount of stores shows this method
What is Experimental Method
500
Producing nearly identical results in repeated trials
What is Reliability
500
Process and methods used to gather information, analyze it,a nd report findings.
What is Marketing Research
M
e
n
u