Behind the Counter
What city is Chapter 3, “Behind The Counter” about?
Colorado Springs
On page 61, Schloser mentions Colorado Springs is filled with what?
Military bases
What popular fast-food restaurant does Elisa work at?
McDonald’s
What 3 corporations open a new fast food restaurant every two hours?
Burger King, McDonald's and Tricon Global Restaurants
What trait did the sociologist in this section conclude is most valued in fast food workers?
"obedience"
Colorado Springs used to be known was what kind of mine?
A gold mine. From Gold Camp Road to Cripple Creek, Colorado Springs is to be a very popular gold mining town for tourists and visitors
What is the largest daily newspaper in Colorado Springs?
Gazette Telegrapfdh
How long does a frozen hamburger patty take to become fully cooked at Burger King?
90 seconds. Burger patties are placed on a conveyer belt and emerge from a broiler ninety seconds later fully cooked.
What solution did all 3 corporations agree on to cut employee training expenses?
"redesign of kitchen equipment" by developing equipment "that only works one way"
When McDonald workers tried to unionize who was McDonald's "flying squad" and what did they perform with disgruntled employees?
Experienced managers and corporate executives sent to hold informal "rap sessions"
List the only 4 chain stores and restaurants located in Old Town Colorado Springs.
Kinko’s, Bruegger’s Bagel Bakery, a Subway and a few Starbucks Locations. Shockingly other than these are the only chain stores you will be able to visit in Colorado Springs.
In the 1990’s, about how many people moved to Colorado each year?
100,000
What did Fred Turner create in 1958 and what is this known as within the company?
He created the company operations and training manual, 75 pages long known as "the Bible"
Fast food chains get money from the government, why were these federal subsidy programs created?
"To reward American companies that gave job training to the poor"
What 3 forms of "direct approach" did McDonalds managers take when "rap sessions" failed to gather information from employees?
Take lie detector tests, interrogate about union activities and threatened employees with dismissal
Nowadays, what are the most common fast-food chains in Colorado Springs?
Burger Kings, Wendy’s, McDonald’s, Subway, Taco Bells and Pizza Hut
Mcdonald’s later developed what computer program that automated it’s site selection process, demographic information and more?
Quintillion
What kind of English does the fast food workers that cannot speak the English language use?
"McDonald's English"
What legislation did congress pass in 1938 to prevent employee exploitation on the most vulnerable workers?
"The Fair Labor Standards Act established the first federal minimum wage."
In what location was the first McDonald to be unionized and how was the union certification prevented?
Lansing Michigan and workers were fired and restaurant was shutdown
What street and city does the book compare Academy Boulevard in Colorado Springs to?
Harbor Boulevard in Anaheim
List the 8 states that are considered “mountain states”?
Arizona, Colorado, Montana, Nevada, New Mexico, Wyoming, Idaho and Utah.
What kind of members in American society does the fast food industry higher and what job skills does it teach?
"the young, the poor and the handicapped" and it teaches basic job skills like getting to work on time
Name and define a technique used by McDonald's on their managers to push them to keep their labor costs low
"stroking" a form of positive reinforcement, deliberate praise, and recognition
With McDonald's strategies to impeded unions what did head of the Quebec Federation of Labour call the company?
"one of the most anti-union companies on the planet"