Context
Audience
Purpose
Medium/Channel
100

CAMPP

What is Content, Message, Audience and Purpose?


100

The individuals we are communicating with

What is Audience?

100

The first step taken in crafting a message 

What is finding the purpose?

100

Email

What is the most common type of medium used in the workplace?

200

4 steps taken to communicate effectively

What is: 

1) Determine the Message's Purpose 

2) Analyze your Audience 

3) Craft your message 

4)Choose your medium/product

200

Background knowledge, experience, training

What are characteristics to consider when analyzing your audience?

200

In the workplace, you "write to create change" (Tebeaux & Dragga, 2014).

What is the purpose for writing in the workplace?

200

Letter, report, and proposal

What is (usually) the most formal media?

300

Steps in the communication process

What is 

1) Production 

2) Circulation 

3) Use 

4) Reproduction 

300

Be aware of different formats indicating time and date, humor, and figurative language like "hit a home run."

What is factors to consider when our audience is from a different culture?

300

The reason for crafting a message.

Purpose

300
Text message

What is the most (usually) informal?

400

Context of Production overlapping as much as possible with audience's Context of Use 

What is our goal as "communicators"?

400

Use headings and section introductions to help your audiences understand the message content and know what to focus on and what to avoid.

What do you do when your business message is for more than one audience?
400

Official but less formal and clearly shows who sent it, when, and to whom 

What is a memo?

500

Focus on the majority of the audience and meet their needs.  You can also add supplemental information in appendices at the end of the report.

What do you do if you audience has wide variability?

500

Can require significant time for preparation and production 

What is a report?

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