True/False
True or false?
The two types of variables are independent and dependent.
True
An example of internal data is which of the following?
A. Sales invoices
B. Google
C. Blogs
D. Forbes magazine
A
The opposite of a null hypothesis is an __________________.
Alternative Hypothesis
Data not gathered for the immediate study at hand but for some other purpose is called ______________.
Secondary Data
True or false?
Chapter 3 mainly talks about primary data and the importance of it.
False
A negative relationship is when one variable ________, while the other ________.
A. increases, decreases
B. increases, increases
C. decreases, decreases
A
Federal and state government data is classified as ___________ secondary data.
External
Theoretical statements about the relationships between variables are known as ________________.
Causal Hypotheses
True or false?
The two types of secondary data are internal and external.
True
Causal Hypotheses help businesses understand how they can make changes that improve awareness of what?
A. New products and service quality
B. Customer satisfaction and loyalty
C. Repurchase
D. All of the above
D
An individual who is more open to learning and is more likely to adopt a new technological innovation exhibits a _________ relationship.
Positive
An unobservable concept that is measured indirectly by a group of related variables is known as a __________.
Construct
True or false?
One of the many benefits of internal data is that it's easy to access with low costs.
True
With internal data, ________ results do not indicate future results.
A. suggested
B. new
C. current
D. prior
D
When evaluating the quality of information obtained from secondary data resources, you should look at the following:
1) Purpose
2) ________
3) Consistency
4) Credibility
5) Methodology
6) Bias
What's missing?
Accuracy
A comprehensive examination of available (or secondary) information that is related to your research topic is known as __________________.
Literature Review
True or false?
Internal secondary data consists of data collected for accounting purposes, marketing programs, and marketing research services.
False
For researchers, some of the most sought after secondary research includes demographics, employment characteristics, economic data, competitive characteristics, _________________, regulations, and international market characteristics. (hint: this was specifically mentioned in the powerpoint)
A. Geographics
B. Supply characteristics
C. Marketing characteristics
D. Financial data
Conceptualization consists of identifying the variables for your research, specifying _______________________________, and preparing a diagram that visually represents the relationships you will study.
Hypotheses and relationships
A statistical hypothesis that is tested for a possible rejection under the assumption that it is true is known as a _________________.
Null Hypothesis