The first stage of the purchase decision process is?
problem recognition
100
Consumer purchase decisions range in __________?
complexity
100
________ is important to marketers because of the selectivity of what a consumer sees or hears, comprehends, and retains.
Perception
100
The consumers’ _______ identifies how they plan to spend their time and resources.
lifestyle
100
A group of people who influence a person’s attitudes,values, and behaviours
reference group
200
The second stage of the purchase decision process is?
Information search
200
purchasing tissues when you have a cold,requires little effort.
Routine problem-solving
200
The reason for engaging in the decision in the first place is called the ________. Why you are making the purchase may determine how much you plan on spending.
purchase task
200
The __________ of a consumer create their learned predisposition or attitudes toward a product.
values and beliefs
200
People influencing each other in personal conversations
word of mouth
300
The Third stage of the purchase decision process is?
evaluation of alternatives
300
consumers compare and decide upon different brands, such as for refreshments.
Limited problem-solving
300
____________, including who else is present in the process, also have an impact on the decision process.
Social surroundings
300
___________ is the energizing force that causes consumers to satisfy a need
Motivation
300
__________ on consumer behaviour include where the family is in its family life cycle and how decisions are made within the household.
Family influences
400
The fourth stage of the purchase decision process is?
consumer executes the purchase decision
400
involves time and consideration in each of the five distinct stages of the consumer purchase decision process.Purchasing electronics
Extended problem solving
400
Another situational influence is the __________ during the process. A store that is busy may have a positive or negative effect on the consumer.
physical surroundings
400
________ is important to marketers because of the selectivity of what a consumer sees or hears, comprehends, and retains.
Perception
400
The _________________ can be affected by personal influence, reference groups, and family influences.
consumer purchase decision process
500
The fifth stage of the purchase decision process is?
consumer determines the value of the purchase in post-purchase behaviour.
500
Katherine decided to eat dinner at the Mandarin restaurant after talking to her Grandmother. Katherine used which kind of problem solving for her decisions?
Limited problem solving
500
When the purchase is being made is a __________, and the momentary mood or antecedent state of the consumer also affects the process.
temporal effect
500
Consumers learn from repeated experience, and brand loyalty is a result of _________