General Vocab
Industry Segments
Special Marketing Tools
Destinations: Travel and Tourism
Worldwide Sports and Entertainment Events
100
a group of organizations involved in producing or handling the same product or type of services
What is industry
100
show the latest demands for, and consumer response to sports and entertainment events and their relative growth or decline over time
What are Industry Trends
100
need excellent speaking and communication skills
What are public speakers
100
the worlds largest industry
What is travel
100
Leads the worldwide theme park industry
What is Disney
200
generally considered traveling for pleasure, whether the travel is independent or tour-based
What is tourism
200
the average expectation within an industry.
What is Industry Norm
200
books draw a larger audience because of
What are universal themes and concerns
200
Is responsible travel to natural areas that conserves the environment and sustains the well being and the local tourism
What is Ecotourism
200
The phenomenon of international economic relationships
What is globalization
300
water, sewer, roadways, and all other underlying framework
What is infrastructure
300
It is important for businesses in related industries to understand these 2 things
What are consumer behaviors and spending habits
300
a sports or celebrity "author" will tell their story to a
What is a ghost writer
300
There are seven major theme parks and over 95 attractions in this place
What is Orlando, Florida
300
The percentage of total sales of a product or service that a company expects to capture in relation to its competitors
What is Market Share
400
a specific group of consumers you want to reach
What is a target market
400
Marketing decisions are based upon these 3 things
What are Industry Standards, norms, and trends
400
a major consideration for sport camps and clinics
What is sponsorship
400
recreational travel or tours planned around a special interest
What is niche travel
400
These 2 sports are the most highly globalized
What are soccer and baseball
500
theft of copyrighted material
What is piracy
500
These are the 5 kinds of industries discussed in the reading
What are U.S. Sports Camps, College Sports, Television, Concert, and State and County Fairs
500
three forms of advertising
What are newsprints, magazines, E-zines, mailing, and brochures
500
Two different ways an event can impact an economy
What are direct and indirect economic impact
500
Give three types of marketing segmentation
What are Geographic, Demographic, Psychographics, or Behavioral-based segmentation
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