Using cookies to subscribers computers and then selling that information.
What is behavioral marketing?
100
Are the ad claims Truthful?
What is the T in TARES?
100
Understanding and valuing the perception of publics inside and outside organizations.
What is advocacy?
100
Technology is efficiency with media.
What is the first approach to technology and media?
100
This is a type of hoax or deliberate spread of misinformation, be it via the traditional news media or via social media, with the intent to mislead in order to gain financially or politically.
What is fake news?
200
This type of media communicates a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances
What is strategic communication?
200
Is the claim an authentic one?
What is the A in TARES?
200
Equity is linked to {fill in the blank}. Free people are the autonomous moral actors that philosophers have long insisted must be the foundation of ethical choice and access to information.
What is access?
200
Technology is embedded with values. It values a specific definition of truth.
What is the second approach to media and technology?
200
This branch of the government is checked and balanced by the judicial branch, the congressional branch and by the news media.
What is the executive branch?
300
An individuals' mental state when a message and an action give conflicting and uncomfortable signals.
What is cognitive dissonance?
300
Does the ad treat the receiver with respect?
What is R in TARES?
300
Consumers who cannot make rational decisions for themselves.
What are vulnerable audiences?
300
This theologian believed technology is at core a system of values that must be understood before any decisions to adopt a technology can be made.
Who is Jacques Ellul?
300
President Trump believes these groups of people is liars.
What are national news journalists?
400
"Let the buyer beware."
What is caveat emptor?
400
Is there equity between the sender and the receiver?
What is E between the sender and the receiver?
400
This concept does not require perfect equality, but it does require that citizens share in a common life with access to information.
What is democracy?
400
Using neuroscience to create highly persuasive mass media messages.
What is neuromarketing?
400
This YouTube channel has been created because the executive branch complete distrusts the news media.
What is President Trump's YouTube channel?
500
The professional maintenance of a favorable public image by a company or other organization or a famous person.
What is Public Relations?
500
Is the ad socially responsible?
What is the S in TARES?
500
This is an organisational act by public relations professionals to boost the community and assist in areas of need.
What is social responsibility?
500
This process happens when consumers receive multiple messages from distinct sources.
What is synergy?
500
The New York Times used this fake Twitter account creating a news story without the necessary editorial checks required by the media.