US and Beyond
E-Business
Definitions
Miscellaneous
E-Shopping
100
According to recent studies, this percent of US population has Internet access from home, school, or work.
What is 70%
100
E-business is comprised of these five categories of data interactions.
What are business data exchange, customer shopping, business transactions, market and product research, and multimedia communications
100
B2B
What is business-to-business
100
Most challenges facing e-business today involve the security of this and the protection of this.
What are monetary transactions and personal data
100
The age group that prefers on-line shopping
What is 35-49
200
The elimination of geographic protections for local businesses brought about by the advent of the Internet as a shopping medium is known as this
What is global reach
200
E-tailing
What is a virtual storefront
200
B2C
What is business-to-customer marketing
200
The Children’s Online Privacy Protection Act requires verifiable parental consent before collecting user data on children under this age.
What is 13
200
Secure Sockets Layer (SSL) is a technical term for this
What is two-way encryption of data with security keys on each end.
300
Websites that allow interaction of a company, its employees, suppliers and any other authorized users for the purpose enhancing relationships and improving the efficiencies for all parties are called this.
What is extranets
300
Two integral components of e-business
What are e-marketing and online marketing
300
B2C is also known as
What is e-marketing
300
This includes banner ads, pop-up ads, and links listed with major search engines.
What is internet advertising
300
The most common form of internet advertising
What is banner ad
400
Although Network Associates software has been traditionally restricted to its market in the United States, the purchase and downloading of the software by a Spanish bank illustrates this
What is the Internet makes once-inaccessible markets available to worldwide marketers.
400
One of the corporate benefits of e-marketing is the ability to improve these.
What are inventory control and distribution costs.
400
Behavioral targeting
What is a system for collecting information over a period of time to develop a significantly detailed user profile
400
Web costs include these 3 types of fees.
What is development of the site, fees to buy or rent server space, and maintenance fees for keeping the site current.
400
Poorly designed Web sites and lack of customer service are the main reasons consumers abandon this
What is their electronic shopping cart
500
The three reasons people shop online
What is convenience, price and personalization
500
Business-to-business online strategies produce cost savings in _______ area of the marketing mix, as electronic marketing replaces the traditional brick-and-mortar approach.
What is every
500
A firewall
What is is an electronic barrier between a company’s internal network and the Internet that limits access into and out of the network.
500
The conversion rate
What is a basic measurement of the percentage of Web sites visitors who make purchases at the site.
500
This issue is a potential obstacle to the growth of e-business.
What is privacy issues
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