Environmental Issues in IMC
The index created by National Geographic to measure eco-friendly consumer behavior.
What is the Greendex?
This federal agency is the primary regulator of advertising practices in the United States.
What is the Federal Trade Commission (FTC)?
Targeting marketing communications at vulnerable groups such as children, teens, or the economically disadvantaged is often criticized as this.
What is unethical targeting?
Regulation undertaken by the advertising community itself—such as advertisers, industry trade associations, and ad media—rather than by governmental bodies.
What is self-regulation?
Which company’s cheese slices were found deceptive for overstating calcium content?
What is Kraft (Kraft Singles)?
When companies mislead customers with fake or exaggerated environmental claims.
What is Greenwashing?
This government agency oversees advertising related to food, drugs, and cosmetics.
What is the Food and Drug Administration (FDA)?
Subway’s advertising campaign using Jared Fogle to promote healthy eating to children was criticized for doing this.
What is exploitation?
The behind-the-scenes process a commercial or magazine ad must go through before reaching consumers, including agency clearance, legal approval, and media approval.
What is the advertising clearance process?
Which pizza chain fought a Lanham Act case over its slogan “Better Pizza. Better Ingredients”?
What is Papa John’s?
Levi’s “eco” jeans still required this much chemical to grow one pound of cotton.
What is one-third of a pound?
This type of regulation occurs when the advertising industry sets its own rules and guidelines rather than relying solely on government laws.
What is self-regulation?
When companies place branded products in movies or TV shows without clear disclosure, it raises concerns about this.
What is transparency?
Founded in 1971, this council is the most publicized form of advertising self-regulation and includes groups such as CARU, ERSP, and NAD.
What is the Advertising Self-Regulatory Council (ASRC)?
What automaker was caught installing “defeat devices” to cheat emissions tests, leading to massive fines?
What is Volkswagen (VW)?
Consumers in this country ranked the highest on the Greendex due to small homes and heavy public transportation use.
What is India?
This type of law protects consumers from false or misleading advertisements.
What is truth-in-advertising law?
Exaggerating health benefits on product labels, such as calling Gatorade a “healthy alternative” for kids, is an example of this.
What is deceptive packaging or misleading branding?
This unit of the ASRC reviews advertising directed at children under 12, and websites directed at children under 13, to ensure they follow guidelines and federal laws.
What is the Children’s Advertising Review Unit (CARU)?
In the “Frozen Coke” scandal, which fast-food chain was misled by rigged promotion results?
What is Burger King?
To be legitimate, green marketing must do these two things.
What improves environmental quality and satisfies customers?
This amendment to the FTC Act gave the FTC the power to stop "unfair or deceptive acts" in advertising.
What is the Wheeler-Lea Amendment?
Privacy breaches, misinformation, and dishonest influencer practices are all ethical issues tied to this modern marketing channel.
What is online and social media marketing?
This ASRC division reviews truth and accuracy in national advertising, handling about 150 cases a year, though participation by advertisers is voluntary.
What is the National Advertising Division (NAD)?
Which Supreme Court case involved a juice label that prominently featured “pomegranate blueberry” but contained over 97% apple and grape juice?
What is POM Wonderful vs. Coca-Cola (Minute Maid)?