Innovation basics
Innovation Strategies
Product Development
Cross-functional Integration
100

Creative and systematic work undertaken in order to increase the stock of knowledge and to devise new applications of available knowledge

Research and Development (R&D) 

100

Firms often partner with other firms to ____ the new product or process

codevelop 

100

What is the last stage of Product/Process Innovation called? 


Market Introduction

100

Integrated Product Development Projects spend less money on development than functional product development project

False!

200

Third stage of the product life cycle

Maturity 

200

A particular application of open innovation is known as? 

crowdsourcing 

200

A disciplined approach that defines specific criteria for each proj- ect stage that must be completed before proceeding to the next stage

stage-gate process

200

Many activities in design and development of all the processes can be overlapped using

concurrent engineering

300

Transformation of product specifications and new pro- cess technology into a new or revised production system

New process design and development projects

300

A codevelopment approach in which suppliers participate directly in product design activities

early supplier involvement (ESI) 

300

Projects developing products or processes that will employ some entirely new technology

Radical breakthrough development projects

300

Cost categories in new product/process development are: _______, Sustaining and warranty costs, Production and sales support costs

Development costs

400

Existing products are continuously improved with minor changes or additions

Incremental product redesign

400

An ____ ____ is a collection of projects, ideas, programs and concepts that a company manages to reduce the potential risks associated with innovation

Innovation portfolio

400

Adding a peanut butter flavor or a new color to M&Ms candy amounts to a _____

derivative project

400

Activities and decisions such as: "1. Evaluate pilot production units, 2. Establish market channels and an order fulfillment system and 3. Train sales force and field service personnel" are part of which stage of product/process innovation?

Commercialization 

500

New Coke was the CocaCola’s idea to tweak the classic recipe, making an already sweet soda even sweeter to compete with Pepsi: Innovation Fail or Success?

Fail! Loyal consumers were upset with the recipe change

500

_____ outsources its supply chain and production centers, which allows it to focus on producing their popular, user-friendly, high-quality tech products

Apple

500

In early 2023, _____ is adding a Car Cam to its product line of video doorbells, spotlight cameras, and security alarms

Ring

500

Using a version of concurrent engineering, this Japanese car manufacturer has become number one in the industry

Toyota

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