A writer uses it to establish credibility
What is ETHOS
Expects the use of language that is discipline specific
What is a scholarly audience?
A writer's unstated values, beliefs.
What are assumptions?
It's used to sway readers/audiences by appealing to emotions
What is PATHOS
Barney the Dinosaur rather than Carl Sagan.
What is a preferable character for an audience of children?
Writer uses this when he/she is trying to make his/her audience to identify with him/her.
What is PATHOS?
Citing an academic/scholarly source demonstrates it
What is ETHOS
Key points that a writer wants readers to accept.
What are claims
A technical term that means "worldview."
What is ideology?
A neurosurgeon might use a picture of an fMRI or a chart of results to demonstrate it
What is logos
It shows the writer is attempting to appeal to LOGOS
What are logical arguments?
Determining these in a text is one way that we can try to determine a writer's worldview .
What are binaries?
It means timeliness of the topic
What is KAIROS
It supports a writer's claims
What are reasons, or evidence?
These are frequently used to enhance the appeal to pathos.
What are visuals?