Measuring Attention
A system where people's attention comes to have economic value
What is Attention Economy?
_____ describes the total number of people who have seen an ad or other content online, while ______ is a measure of the number of times a person has seen the online content
What is reach and frequency?
Retweets, shares, and likes are all measures of this
What is engagement?
The study of cultural and social structures that frame the human interaction that occurs through digital technology
What is digital anthropology?
When Netflix predicts what "others like you" may watch or Facebook predicts with whom you would like to connect, this is an example of _____
What is collaborative filtering?
The more information overall, the
______ attention becomes
What is scarcer?
The more people are exposed to a stimulus, the more they like it
What is mere exposure effect?
This describes some action taken on the part of the user that the sender of that message desires; measures include votes, downloads, and purchases
What is conversion?
The practice of conducting field research online
What is netnography?
When companies design webpages and other online infrastructure to be as search-friendly as possible
What is search engine optimization?
Collective agreements, which are codified in payment schemes, contracts, standards, processes, and expectations, are called ______
What is information regime
Netflix is an example of a ______ while Amazon Prime video is an example of a _______
What is subscription service and pay-per-use platform?
______ measures whether a user clicked on a link, while ______ measures whether a user purchased something as a result of the online ad
What is click-through-rate and pay-per-click?
This executable formulae takes particular inputs of data and provides an output that is either a prediction or aggregated result
What are algorithms?
This branch of sociology determines the appropriate bounds of how closely we are watched
What is surveillance studies?
This person first coined the term "Attention Economy"
Who is Herbert Simon?
This function means there are some results that others see that you may not
What is a filter bubble?
A user visits a site 10 times before making a purchase. By using this certain process, companies track exactly what message led to the conversion
What is conversion attribution?
Transactional data, content, and geolocation data are all forms of this
What is big data?
The Federal Trade Commission requires that consumers be given this option regarding email solicitations
What is opt-out?