Define
Type of marketing in which a for-profit business and a nonprofit organization work together for mutual benefit.
Cause Marketing
Repeated verbal abuse by one person to another is a form of workplace ______.
Bullying
What did Dad say when he was asked to say grace?
"Grace"
Name two professional organizations that set standards for ethical behavior in the marketing industry
AMA AND BBB
The purpose of sales-below-cost laws is to ____.
ban loss-leader pricing
Rules for professional conduct and integrity in all areas of business
business ethics
Making untrue claims about the features or benefits of a product is _____ advertising.
False
What always comes at the end of Thanksgiving?
The letter g.
Explain why sending spam is not a good business practice?
Sending spam can reflect poorly on a company and irritate current and potential customers.
The belief that a company’s marketing approach should benefit society as a whole is ____.
socially responsible marketing
Document that identifies the manner in which employees should behave while representing the company.
code of conduct
Resources that have been ____, or reprocessed so that they can be used again, can help the environment by reducing the amount of new natural resources needed to meet our needs for manufactured products.
Recycle or Recycling
Why did the turkey cross the road?
It was the chicken's day off.
List three examples of general business items that can be recycled.
paper, printer cartridges, plastic
The main federal agency that enforces advertising laws and regulations is the ____.
FTC
Document that dictates how business should be conducted.
code of ethics
An electronic message sent to many potential customers at once when those customers have not given the company permission to e-mail them is known as _____.
Spam
Why was the turkey asked to join a band?
He could bring his own drumsticks.
Another term for a code of ethics is of ethics.
Statement
False advertising is_____?
illegal, but not unethical, unethical, but not illegal, both unethical and illegal, neither unethical nor illegal.
both unethical and illegal
Advantage a business has due to its good reputation
goodwill
Customers have the right to expect a company to keep their personal information ______.
Confidential
What's one thing that you'll have in common with a teddy bear on Thanksgiving?
You'll both be filled with stuffing.
Individual’s ideas of what is right and wrong.
Morals
Sending spam is ____.
illegal, but not unethical, unethical, but not illegal, both unethical and illegal, neither unethical nor illegal
unethical, but not illegal