Assessment 4-1
Assessment 4-2
Voabulary
Assessment 4-3
Assessment 4-4
100
The basics of marketing
What is chapter 4?
100
this is the purpose of the marketing concept.
What satisfying customers needs?
100
a picked choice among alternatives.
What is a decision?
100
when a business has many competitors but their products have some differences among them.
What is a monopolistic competition
100
a person or group organization that creates goods and services.
What are producers?
200
this means that Marketing is considered an essential part of business
What is integrated marketing?
200
the process of creating a distinct original product.
What is developing?
200
Planning that identifies how a company expects to achieve its goals
What is a strategy?
200
when businesses compete with each others offering the same products.
What is intense competition?
200
any business that does work by helping others
What are service businesses?
300
These are the motives in which one strives to achieve.
What are goals?
300
the process of thinking about and organizing the activities required to achieve a desired goal.
What is planning?
300
a clearly defined segment of the market to which a business wants to appeal to.
What is a target market?
300
the stage in the decision process in which you identify your choices.
What is stage 2?
300
these are the businesses used to provide many of the marketing functions during the distribution process.
What are channel members?
400
the idea that all factors of business are based off the needs and wants of customers.
What is the marketing concept?
400
this is the blend of the four elements.
What is the marketing mix?
400
Groups of similar consumers within a larger market.
What is a market segment?
400
this is data that businesses use to help improve it's products?
What is information?
400
a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
What is a channel of distribution?
500
those who are pleased with a businesses products and/or services.
What are satisfied customers?
500
Studying and prioritizing market segments to locate the best potential based on demand and competition.
What is a market opportunity analysis?
500
Include new markets and ways to improve a company’s offerings in current markets.
What are marketing opportunities?
500
the 5 step process used to help a person act on a choice on things.
What is the decision making process?
500
a business that has a motive other than that of making a profit.
What is a non-business organization?
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