Vocab
Tools
5 Phases of Design
Design Brief
Skills Necessary
100
An uninhibited atmosphere that cultivates the flow of creative thinking.
What is Brainstorming
100
Osborn's technique that generates ideas......
What is Brainstorming
100
Phase ONE
What is Orientation/Material Gathering
100
Another name for Design Brief
What is Creative Brief
100
Many students display their portfolios on........
What are websites, on mobile or other digital devices, or on DVDs.
200
A visual representation, or diagram that can be related to one another.
What is Mind Map
200
A useful tool in understanding relationships and organizing thoughts, it leads to idea generation.
What is Mapping
200
Analysis, Discovery, Strategy,
What are the three main parts of Phase TWO
200
Who Constructs the Design Brief
What are Designers and Art Directors
200
The manner in which comps are presented to a client or the way work is presented
What is a Presentation
300
The selected population characteristics.
What is Demographic
300
A method for analyzing and separating data through observing and identifying various QUALITIES.
What is Attribute Listing
300
Phase Three is made up of what key concept
What is Design Concept
300
A visual way of determining strategy, an alternative to using written strategy.
What is Visual Brief Collage Board
300
Design solutions should be.......
Neat Clean Accurate Functional
400
A method of examining and analyzing existing and past marketing for a brand or group.
What is Marketing Audit
400
One of the premises of spontaneous art that allows access to your subconscious and liberates you from inhibitions. (you create images without concerns about content)
What is Problem Finding
400
A detailed representation of a design concept thoughtfully visualized and composed.
What is Comprehensives (Comps)
400
Two fundamental contents of a Design Brief
What are Media, Parameters, Deadlines, Budget, Approval process, Project title, Market Information, Format and Size.
400
Why is it good to debrief
To examine your finished assignment.
500
The ability to form/think up an idea, cogently state the idea, and then evaluate it.
What is Concept Generation
500
A design concept that can be used to create a strong image in graphic design, suggesting a similarity between two non-identical things.
What is Visual Metaphors
500
Whats another word for Production
What is Digital Prepress
500
Basic questions to answer in a Design Brief are....
- What is the project title/assignment? - What is the challenge? - What is the brand essence? - What is our strategy?
500
What do you need to understand to be a desirable entry-level candidate.......
How to utilize and integrate the software programs
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