Vocabulary 1
Vocabulary 2
Decisons-Decisions
Mixed Up
Marketing Roles
100
A choice between alternatives
What is a decision
100
Occurs when marketing is considered as essential part of the business and is involved in all important business decisions
What is integrated
100
Stage 5 of the Decision making process
What is Assess Satisfaction
100
Satisfying customers needs is called the
What is marketing concept
100
These develop the products and services needed by other businesses and by consumers.
What is producers and manufacturers
200
Groups of similar consumers within a larger market
What is market segments
200
Studying and prioritizing market segments to locate the best potential based on demand and competition
What is market opportunity analysis
200
Stage 3 of the Decison making process
What is Evaluate Choices
200
Section of the marketing mix that provides convenience
What is distribution or place
200
This type of business works directly with customers rather than through a channel of distribution
What is a service business
300
New markets and ways to improve a company's offerings in current markets
What is market opportunities
300
__________ are the businesses used to provide many of the marketing functions during the distribution process.
What is channel members
300
Stage 1 of the decision making process
What is Recognize a need
300
Probably the most difficult marketing mix decision to understand and plan
What is Price
300
This type of business does not operate with a profit motive
What is nonprofit business
400
Has something other than providing products and services for a profit as its primary focus
What is non-business organization
400
A ______________ is made up of all the businesses involved in completing marketing activities as products move from the producer to the consumer
What is channel of distribution
400
Stage 4 of the decision making process
What is Make a decision or decide
400
This part of the marketing mix communicates the value and benefits of a product or service to help consumers make decisions
What is promotion
400
This type of organization has many characteristics of a monopoly. they seldom have competition for the services they provide.
What is governmental agencies
500
A plan that identifies how a company expects to achieve its goals
What is strategy
500
A ______________ is a clearly defined segment of the market to which a business wants to appeal
What is target market
500
Stage 2 of the decision making process
What is Identify alternatives
500
The part of the marketing mix that offers choices for the consumer
What is product
500
What university won both the men's and women's basketball National Championship in 2014 and which schools did each team beat?
What is University of Connecticut Mens': Kentucky Women's: Notre Dame
M
e
n
u