Marketing has changed
Putting marekting up front
Understanding the customer
Planning the Offering
Consumer Decision Making
100
occurs when marketing is considered an essential part of the business and is involved in all important business decisions
What is integrated
100
A plan that identifies how a companys plans to achieven its goals
What is a strategy
100
customers _______ products from different companies before making a purchase
What is compare
100
Blend of the four marketing elements
What is the marketing mix
100
a choice among alternatives
What is a decision
200
new markets and ways to improve a companys offering in current markets
What is Market Opportunities
200
a person who does the marekting planning after a product has been designed.
What is a marketing specialist
200
when a new product enters the market it must face ______ from other businesses
What is competition
200
someone who must locate sources of the products its customers want and obtain them
What is retailer
200
Five stages that help a consumer pick out a product
What is the stages of a decision
300
A company uses gps to send people near their market a coupon and information about their products
What is pinpointing promotion
300
a customer who can be persuaded or needs/wants a product.
What is a potential customer
300
groups of similar consumers within a larger market
What is a market segment
300
a price determined from the interaction of supply and demand
What is Theoretically price
300
stage 3 of a customer making a decision where a customer determine all the choices they have and picks through which is the best
What is Evaluate
400
understanding the marekting concept, planning a marketing startegy, responding to competition, and integrated marketing into the business.
What is the basics of marketing
400
people who are involved in research to plan products and services to be developed.
What are marketers
400
a clearly defined segment of the marekt which a business wants to appeal
What is a target market
400
when _____ ______ businesses select from a different variety of methods such as persoanl saleing or sales promotion.
What is Plannign promtion
400
the fianl step in customer decision making where the customer determines weither they made the right decision or not
What is assess
500
an investment because it is responsible for matching a companys offerings with market needs.
What is effective marketing
500
marketing planning begins with
What is customer needs
500
studying and prioritizing market segments to locate the best potential based on demand and competition
What is marekt opportunity analysis
500
needs to be done to reach the target markets
What is careful planning
500
marekting is becoming a _____ process with all the statistics that are being done.
What is scientific process
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