End of Chapter Assessment
Vocabulary
End of Chapter Assessment
Vocabulary
End of Chapter Assessment
100
The earliest use of marketing was to
What is Move products from producer to consumer
100
It is considered an essential part of the business
What is integrated
100
Studying and prioritizing market segments to locate the best potential based on demand and competition is known as
What is Market opportunity analysis
100
is a clearly defined segment of the market to which a business wants to appeal
What is target market
100
In the final stage of the decision-making process the consumer
What is Assesses whether or not the choice made was correct
200
New markets and ways to improve a company’s offering in current markets are known as?
What is Market opportunities
200
Includes new markets and ways to improve a company's offerings in current markets.
What is market opportunities
200
In order to develop an effective marketing mix, the product needs to be well developed before planning other mix elements
What is True
200
is a choice among alternatives
What is target market
200
A strategy for a company in intense competition that uses the marketing concept is to
What is Change the marketing mix to make it different and more satisfying to customers
300
When marketing is integrated, it is considered a(n) ..... part of the business, and it is .... in all important business decisions.
What is essential , Involved
300
a plan that identifies how a company expects to achieve its goals
What is strategy
300
The marketing mix element that does not create economic utility by itself is
What is Promotion
300
is a choice among alternatives
What is decision
300
The marketing mix element that usually receives the most attention from producers and manufacturers is___?
What is Product
400
Which of the following is evidence that a business is using the marketing concept?
What is Studying the market
400
groups of similar consumers within a larger market
What is market segments
400
A choice among alternatives is a(n)
What is Decision
400
is made up of all of the businesses involved in competing marketing activities as products move from the producer to the consumer
What is channel of distribution
400
2. Wholesalers’ emphasize ......... while retailers are responsible for most final ..... decisions
What is Financing and providing marketing information , pricing
500
When using the marketing concept, planning begins with
What is Determining customer needs
500
studying and prioritizing market segments to locate the best potential based on demand and competition
What is market opportunity analysis
500
In order for the decision-making process to begin, a consumer must
What is Recognize a need
500
are the businesses used to provide many of the marketing functions during the distribution process
What is channel members
500
Which marketing mix element do service businesses usually have greater control over than businesses that sell products?
What is Price
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