Organizational pattern
Maslow's Hierarchy
Audience Analysis
Ways to capture audience's attention
Miscellaneous Vocabulary
100

A speech in which the main points are developed according to the different aspects, subtopics, or topics within the overall message.

What is a topical pattern?

100

The part of the pyramid where you find more complex needs.

What is the top?

100

Type of audience analysis that compiles information such as gender, age, culture, religion, ethnicity, nationality, education, etc.

What is demographic analysis?

100

An inquiry designed to draw the audience further. Forcing them to think about their answer will keep them present.

What is asking a question?
100

A statement designed to present the central idea, claim, or argument of a speech. 

What is a thesis statement?

200

A speech organized by linking events through time.

What is a chronological pattern?

200

The first level in the Maslow’s Hierarchy.

What is Physiological?

200

An individual’s unique viewpoint/perception, shaped by their experiences, values, and beliefs.

What is frame of reference?

200

A picture used in a speech.

What is a visual aid?

200

The Greek term meaning the credibility of the speaker.

What is Ethos?

300

A speech with points arranged by their physical or geographical relationships.

What is a spatial pattern?

300

The emotional need for connection with people.

What is the Love/Belonging level?

300

Type of audience analysis focusing on characteristics related to specific situations. Includes audience size, interest levels, motivations, the physical environment, potential distractions, etc.

What is situational analysis?

300

Using a startling statistic.

What is "shocking the audience?"

300

This type of statement outlines what it is you want to accomplish.

What is a purpose statement?

400

A type of speech organization done by explaining the reasons for and the effects of an event or topic.

What is a causal pattern?

400

Reaching your full potential.

What is self-actualization?

400

An audience that is required or feels obligated to be present.

What is a captive audience?

400

Tell a vivid, detailed narrative to pull your audience in.

What is telling a story?

400

Beginning sentences in a similar way or using similar grammatical structures, making it easy to draw similarities between topics.

What is parallelism?

500

The best speech pattern when discussing someone’s life or career.

What is a chronological pattern?

500

An example of this level/need is receiving awards or getting promoted.

What is the Esteem level?

500

Type of audience analysis that compiles information such as values, opinions, attitudes, and beliefs.

What is psychographic analysis?

500

Reference a local event, place, or activity, use a recent news story, tragedy, or occurrence that your audience will be able to recall.

What is Find a Direct Connection?

500

The assumption that people today are superior to people who lived in earlier eras.

What is chronocentrism?

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