Analyzing Audiences
Types of Audience Analysis
Conducting Audience Analysis
Audience Agreement
Bonus!
100

Statistical data gathered from the audience that relates to a specific group or population of people is known as which type of audience?

Demographic Analysis

100

What is the process of gathering information about your Audience?

Audience Analysis

100

You can collect data about your audience's demographic, psychological, or situational makeup through what two means?

Quantifiable and Deductive

100

There are four different types of audience agreements. What are they?

Agree, Disagree, Neutral, or Apathetic

100

Active listening and chatting with a classmate and/or teacher is considered what type of observation?

Direct Observation

100

Which type of audience analysis includes understanding their audience on a deeper level by determining their beliefs, attitudes, and values?

Psychological Analysis

100

What Approach Focuses on the Audience's needs instead of the Speaker's wants?

Audience Centered

100

Surveys, questionnaires, and interviews can give you what type of information that you can use towards your presentation?

Data Collection

100

Which type of audience agreement can reinforce the topic of the speech?

Audiences that Agree

100

You decide to have a poll in class on whether people enjoyed Baseball or Basketball better. Few people answered the poll. What type of audience agreement are you likely dealing with if you decide to give a speech on how Baseball is better than Basketball?

Apathetic, Many people didn't answer the poll because it didn't matter to them.

Neutral, they may like both.

100

If you ask the question, "What are the elements of the setting of the room you are in?" which type of audience analysis are you implementing?

Situational Analysis

100

What helps a speaker adjust language based on what the audience already knows?

Knowledge

100

What method is defined as making Tentative, reasoned conclusions about your audience?

Inference

100

Controversy comes from what type of Audience agreement?

Audiences who disagree

100

In chapter 5, they refer to chapter 1. What was this refernence?

Every person has their own lens for viewing the world.

100

Out of three attributes of psychological analysis: beliefs, attitude, and values, which of these is a person least likely to change about themselves?

Values

100

What do we call the unique perspectives and experiences people bring to a situation?

Frame of Reference

100

What is one way to learn about people that is directly stated in chapter 5?

Direct Observation

100

The most ideal audience agreement is what type of audience agreement?

Neutral Audience

100

You have a group of 5-10-year-olds from middle-class families, and you ask them if they go to church. What type of audience analysis are you implementing?

Demographic Analysis

100

Your cultural upbringing, what you were taught, and life experience all contribute to which part of Psychological Analysis?

Beliefs

100

What must a speaker understand to better connect with listeners?

The Audience

100

What are the three options for conducting audience analysis?

Data Collection, Inference, and Direct Observation

100

The most difficult audience to cater to is what type of audience agreement?

Apathetic Audience

100

Asking questions like, "Why are they here?" "What do they already know?" and "Where are they coming from?" makes a speaker what?

Audience Centered

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