Audiences
Understanding Situational Characteristics
Incorporating Demographics
Information About Your Audience
Vocabulary
100
Size
What are some observable factors about a speech situation?
100
Refers to time of day or week of speech
What is chronemics?
100
refers to certain characteristics of your listeners, such as age, gender, sexual orientation, race, ethnicity, religious oritentation
What is demographics?
100
a set of written questions that you ask your audience to answer in advance of your speech
What is survey?
100
a demographic consideration that considers how many men versus how many women will be in an audience
What is gender composition?
200
Time
What are some observable factors about a speech situation?
200
The number of people who will be present for your speech
What is audience size?
200
this affects how audience members respond to your message
What is age?
200
true/false, multiple choice, or select-all-that-apply questions
What are fixed-response questions?
200
an oversimplified, often distorted view of what it means to be male or female
What is gender stereotypes?
300
Location
What are some observable factors about a speech situation?
300
the length of time you have to deliver your presentation
What is presentation time?
300
affects how your listeners will respond to your speech
What is gender?
300
measure the intensity of feelings on a given issue by offering a range of fixed responses
What are scaled questions?
300
beliefs, values, and experiences a speaker shares with an audience.
What is common ground?
400
Mobility
What are some observable factors about a speech situation?
400
another word for forum
What is location?
400
common heritage based on genetically shared physical characteristics of people in a group
What is race?
400
invite respondents to write an answer of their choosing, rather than offering a limited set of responses
What are open-ended questions?
400
type of audience that opposes a speaker's message, or the speaker personally, and will probably be reluctant to accept the message
What is a hostile audience?
500
factors in a specific speech setting that you can observe or discover before you give the speech
What are situational characteristics?
500
the degree to which listeners move around during a speech
What is mobility?
500
cultural background that is usually associated with shared religion, national origin, and language
What is ethnicity?
500
allow you to interact through conversation, learning facts and hearing stories you can't get through a survey
What is interview?
500
type of audience that has neither negative nor positive opinions about a speaker/message
What is a neutral audience?
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Chapter 5: Audience Analysis
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