Vocabulary
If you ever bought something and then felt guilt or regret later, you've experienced what?
buyer's remorse
Americans spend over 12,000 a year on......
impulse purchases
_______________ is the process of communicating the value of a product or service to customers
marketing
Personal finance is _____% head knowledge and 80% ______
20%, behavior
If you are a victim of card fraud, you should do what?
contact your bank immediately
_______ is when someone steals and uses your debit or credit card info.
Fraud
What should you check before you insert your card at the gas pump?
card reader
True or False. An effective marketing strategy for companies is to strategically place products in the store.
True
The brain uses the ____________ to process and manage stress responses.
amygdala
True or False. Its okay to make an online purchase if your're on an unsecured website.
False
Appreciating who you are and what you have instead of wanting what your friends have is called _________
contenment
A smart consumer is able to say no to _____ _______
unnecessary purchases
Since its where most young adults spend most of their time, 50% of retailers spend at least half of their marketing on ____________
social media
_________ _________ occurs when you use shopping to change or boost your mood.
retail therapy
The "S" in HTTPS stands for
secure
Identifying a specific product by its logo, jingle, or name is called __________ ___________
brand recognition
Shoe companies can use _____________ marketing to build brand recognition to gain credibility.
influencer
Short entertaining videos on social media are called what?
snack videos
Contentment is hindered by ____________ _________
immedite gratification
Large retailers are huge targets for ______
hackers
_______ is the digital marketing strategy that tracks users across the web.
Retargeting
Creating a budget, having clear money goals, and slowing down to think through a purchase are all practices of a __________ ___________
wise consumer
Wise spenders, ask (what)________________?
How much?
What three questions is the brain always asking?
Am I safe?
Do I belong?
Does this feel good?
Is using your debit card and PIN at a reputable store considered low risk or high risk?
low risk