1-5
6-10
11-15
16-20
21-22
100
Purchases that aren't necessary.
What are Discretionary Purchases?
100
The resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is Storage?
100
Information collected for the first time to solve the problem being studied.
What is Primary Data?
100
Questions that offer two or more choice as answers.
What are Close-Ended Questions?
100
Specific cities or geographic ares in which marketing experiments are conducted.
What are Test Markets?
200
Information developed form activities that occur within the organization.
What is Internal Information?
200
The process of summarizing, combining, or comparing information so that decisions can be made.
What is Analysis?
200
All of the people in the group the company is interested in studying.
What is a Population?
200
Questions that allow respondents to develop their own answers without additional information about possible choices.
What are Open-Ended Questions?
200
Experiments where researchers create the situation to be studied.
What are Simulations.
300
Provides an understanding of factors outside of the organization.
What is External Information?
300
The result of analysis given to decision makers.
What is Output?
300
A smaller group selected from the population.
What is a Sample?
300
A small number of people brought together to discuss identified elements of an issue or problem.
What is a Focus Group?
400
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is Marketing Information System (MkIS)?
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is Marketing Research?
400
Where everyone in the population has an equal chance of being selected in the sample.
What is a Random Sampling?
400
A method of gathering information without interacting or communicating with the participant.
What is Observation?
500
The information that goes into the system that is needed for decision making.
What is Input?
500
Information already collected for another purpose that can be used to solve the current problem.
What is Secondary Data?
500
A planned set of questions to which individual sor groups of people respond.
What is Survey?
500
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
What are Experiments?
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