are not essential, so consumers can decide whether or not to purchase them.
100
Storage
involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
100
Population
What is all of the people in the group the company is interested in studying.
100
test markets
What is are specific cities or geographic areas in which marketing experiments are conducted.
200
Internal Information
is information developed from activities that occur within the organization.
200
Analysis
is the process or summarizing, combining, or comparing information so that decisions can be made.
200
sample
What is a smaller group selected from the population.
200
open ended questions
What is to allow respondents to develop their own answerss without additional information about possible choices.
200
simulations
What is are experition to be studied.
300
External Information
Provides an understanding of factors outside of the organization.
300
Output
What is the result of analysis given to decision makers.
300
random sampling
What is everyone in the population has an equal chance of being selected in the sample.
300
focus group
What is a small number of people brought together to discuss indentified elements of an issue or problem.
400
Marketing information System
is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and effciency of marketing decisions.
400
Marketing research
What is a procedure designed to identify solutions to a specific marketing provlem through the use of scientific provlem solving.
400
survey
What is a planned set of questions to which individuals or groups of people respond.
400
observation
What is collects information by recording actions without interacting or comminication with the participant.
500
Input
is the information that goes into the system that is needed for decison making.
500
Primary data
What is information collected for the first time to solve the problem being studied.
500
close-ended questions
What is that offer two or more choices as answers
500
experiments
What is are carfully designed and controlled situations in which all important factors are the same except the one being studdied.