1-5
6-10
11-15
16-20
21-22
100
a purchase by a customer that is not essential, but is left up to the customer to decide to purchase them.
What is a discretionary purchase?
100
a small number of people brought together to discuss identified elements of an issue or problem
What is a focus group?
100
observation
What is a way to collect information by recording actions without interacting or communicating with the participant?
100
random sampling
What is a procedure in which everyone in the population ha an equal chance of being selected in a sample?
100
a planned set of questions to which individuals or groups of people respond
What is a survey?
200
analysis
What is the process of summarizing, combining, or comparing information so that decisions can be made?
200
information that goes into the sysetm that is needed for decision making
What is input?
200
open-ended questions
What are questions that allow respondents to develop their own answers without information about possible choices?
200
sample
What is a small group selected from the population?
200
specific cities or geographic areas in which marketing experiments are conducted.
What is a test market?
300
closed-ended questions
What are questions that offer two or more choices?
300
information developed from activities that occur within the organization.
What is internal information?
300
output
What is the result of analysis that is given to decision makers?
300
information already collected for another purpose that can be used to solve the current problems.
What is secondary data?
400
experiments
What are controlled situations in which all factors are the same except the one being studied?
400
an organized method of collecting, storing, analyzing and retrieving information to improve the effectiveness and efficiency of marketing decisions.
What is marketing information system?
400
all of the people in the group that a company is interested in studying
What is a population?
400
simulations
What are experiments where researchers create the situation to be studied?
500
external information
What provides an understanding of factors that is found outside the organization?
500
marketing research
What is a procedure to identify solutions to a specific mrketing problem through the use of scientific problem solving?
500
information collected for the first time to solve the problem being studied
What is primary data?
500
storage
What are the resources used to maintain information, including equipment and procedures, so that it can be used?
M
e
n
u