1-5
6-10
11-15
16-20
21-22
100
Not essential purchases that satisfy wants and needs
What is Discretionary Purchases
100
Resources used to maintain information.
What is Storage
100
Information collected for the first time to solve a problem.
What is Primary data
100
Answers such as Yes, No
What is Closed ended questions
100
Specific cities or geographic areas which marketing experiments are conducted.
What is Test Market
200
Information developed from activities that occur within the organization
What is internal information
200
process of summarizing, combining, or comparing information.
What is Analysis
200
All the people in the group the company is interested in studying.
What is population
200
When a person develops their own response to a question.
What is Open-Ended questions
200
Experiments where researchers create the situation to be studied.
What is Simulations
300
Provides an understanding of factors outside of the organization.
What is External Information
300
Result of the analysis given to decision makers.
What is Output
300
Small group selected from the population.
What is sample
300
small number of people brought together to discuss identified elements of an issue or problem.
What is Focus group
400
An organization method of collecting, storing, analyzing, and retrieving information.
What is Marketing Information System
400
A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving.
What is Marketing research
400
Everyone has an equal chance to be picked for studying.
What is random sampling
400
information collected by recording actions without interaction or communicating with the participant.
What is Observation
500
information that goes into a system.
What is Input
500
Information already collected from another person.
What is Secondary data
500
Planned set of questions which individuals or groups of people respond.
What is Survey
500
Carefully designed and controlled situations.
What is Experiments
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